Bush
General Information about #102422
The hexadecimal color code #102422, also known as 'Bush', is a dark shade of green, more precisely a dark olive green. It is composed of 6.27% red, 14.12% green, and 13.33% blue. In the RGB (red, green, blue) color model, #102422 consists of 16 red, 36 green, and 34 blue. Represented in the CMYK (cyan, magenta, yellow, key/black) color model, it comprises 55.56% cyan, 0% magenta, 6.67% yellow, and 85.88% black. This color evokes feelings of nature, earthiness, and tranquility, making it a popular choice for designs aiming to convey stability and sophistication. Its muted character makes it a versatile background or accent color, especially in contexts where a subtle, organic aesthetic is desired. The color is often associated with forests, calmness, and a connection to the environment.
The color #102422, also known as Bush, presents some accessibility challenges, especially when used as a background or text color. Due to its relatively low lightness value, it offers limited contrast against both pure white and pure black. For text, it's crucial to ensure a contrast ratio of at least 4.5:1 against the background to meet WCAG AA standards, and 7:1 for WCAG AAA compliance. Using a lighter color for text on a #102422 background is essential for readability. Tools such as contrast checkers can help determine if the color combination meets accessibility guidelines. When used in graphical elements, sufficient contrast should be ensured against adjacent colors to allow users with visual impairments to distinguish the elements clearly. Consider incorporating textures or patterns alongside color to enhance accessibility for users with color vision deficiencies.
Shades
Digital Color Formats
Alternative colors
- #203836
A slightly lighter shade that provides better contrast for text.
- #081816
A darker shade for backgrounds where a deep, muted tone is desired without compromising readability of lighter text.
- #304836
A brighter, related green that could be used for accents or highlights while still maintaining a natural feel.
Applications
Web Design and Branding
In web design, #102422 can serve as a sophisticated background color for websites focused on nature, sustainability, or environmental themes. Its muted tone evokes a sense of tranquility and can be paired with lighter greens or earthy tones to create a harmonious palette. It's also suitable for website elements like headers or footers, providing a subtle contrast without overwhelming the user. For branding, companies in sectors such as organic food or eco-friendly products might use #102422 to convey a sense of responsibility and connection to the earth.
Interior Design
In interior design, #102422 (Bush) can be employed as an accent color in spaces designed to promote relaxation and connection with nature. It's suitable for painting accent walls in living rooms, bedrooms, or studies, creating a grounding and calming atmosphere. The color pairs well with natural materials such as wood, stone, and linen, enhancing the organic feel of a room. Furthermore, it can be incorporated into textiles like cushions, curtains, or rugs to add depth and warmth to the space. It is often combined with lighter neutrals to balance the darker hue and prevent the space from feeling too enclosed.
Fashion
In fashion, #102422 can be used as a base color for garments that evoke a sense of understated elegance and natural sophistication. It is suitable for creating timeless pieces such as trench coats, trousers, or dresses that can be easily incorporated into various wardrobes. The color's neutrality allows it to be paired with a wide range of colors and accessories, making it versatile for different styles and occasions. Furthermore, it can be used in accessories like scarves, hats, or bags to add a subtle touch of sophistication to an outfit.