Ultramarine

General Information about Ultramarine

Ultramarine, represented by the hexadecimal color code #101B95, is a deep, rich blue hue. It is often associated with concepts such as trust, stability, and knowledge. In the RGB color model, it is composed of 6.27% red, 10.59% green, and 58.82% blue. The name "Ultramarine" originates from the Latin "ultramarinus," meaning "beyond the sea," as the pigment was originally imported from Asia. Historically, it was derived from the mineral lapis lazuli and was highly prized, often more expensive than gold. Today, synthetic versions are widely available, making it more accessible. In color psychology, Ultramarine is considered a calming and intellectual color, promoting introspection and focus. Its deep saturation makes it suitable for creating a sense of depth and sophistication in design applications. Using this color correctly on designs will enhance user experience and readability.

The color #101B95, also known as Ultramarine, presents some accessibility challenges, especially in text-based applications. Its dark hue means that it requires very light text (white or near-white) to ensure sufficient contrast for readability, adhering to WCAG guidelines. Using this color as a background for large blocks of text with insufficient contrast would make the content difficult to read for users, particularly those with visual impairments. In user interface design, this color should be paired with lighter shades for interactive elements to ensure clear visibility and usability. Consider the color-blindness perspective; test your designs to ensure that important information is not lost for individuals with different types of color vision deficiency. Using color alone to convey critical information should be avoided; instead, supplement with text labels or other visual cues to ensure accessibility for all users. Proper implementation is crucial to provide an inclusive user experience. This color must have a contrast ratio of at least 4.5:1 with normal text and 3:1 with large text.

Shades

Digital Color Formats

Alternative colors

Applications

• Web Design

  In web design, Ultramarine (#101B95) can be used as a primary color for headings, buttons, or accents to create a sophisticated and trustworthy feel. It pairs well with lighter blues, grays, or whites to maintain a balanced and accessible color scheme. Ensure sufficient contrast for text and interactive elements to meet accessibility guidelines. This color conveys professionalism and stability, so consider using it on websites for financial institutions, legal services, or technology companies. However, be careful not to overuse it, as too much dark blue can make a website feel heavy or somber. Use sparingly to highlight key information.

• Fashion and Interior Design

  In fashion, Ultramarine can be used for statement pieces or as a complementary color to neutral tones. It exudes elegance and sophistication, making it suitable for evening wear or formal attire. Combine it with silver or gold accessories to enhance its luxurious appeal. In interior design, Ultramarine can be used as an accent color in a living room or bedroom. Consider using it for throw pillows, artwork, or a feature wall. It pairs well with neutral colors like beige, gray, or white to create a calming and sophisticated atmosphere.

• Branding

  In branding, Ultramarine conveys trust and stability, making it ideal for businesses seeking to establish a professional image. This color is appropriate for logos, websites, and marketing materials. It is used by financial institutions, technology firms, and healthcare providers. To make this color more accessible, use it with lighter background, create an inclusive color palette and test the user interface from a colorblindness perspective. Using this color with white will generate a contrast ration of 11.67:1, which is an AAA rating.

Complementary color

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