Ultramarine
General Information about Ultramarine
Ultramarine, represented by the hexadecimal color code #10198B, is a deep, rich shade of blue. Historically, ultramarine was a highly prized pigment made from lapis lazuli, a rare and expensive stone. This precious origin contributed to its association with royalty, artistry, and exclusivity. Today, synthetic ultramarine is readily available, but the color retains its sophisticated and elegant appeal. In color psychology, blue is often associated with trust, loyalty, wisdom, confidence, intelligence, faith, truth, and heaven. It is a color that promotes feelings of calmness and serenity, making it a popular choice for various applications ranging from branding to interior design. The specific tone of ultramarine, with its depth and slight hint of purple, adds an element of mystery and sophistication.
The contrast ratio of #10198B (Ultramarine) with white text is approximately 11.7:1, which provides excellent readability and meets the highest accessibility standards (WCAG AAA). This ensures that individuals with visual impairments can easily read text displayed in this color on a white background. However, when used with black text, the contrast ratio is significantly lower, around 1.8:1, making it difficult for many users to read comfortably. Therefore, it is crucial to use light-colored text (white or very light shades) on an Ultramarine background to ensure optimal accessibility. Avoid using darker text colors to adhere to accessibility guidelines and provide a better user experience. Proper color contrast is vital for users with low vision or color blindness, and thoughtful color choices contribute to a more inclusive design.
Shades
Digital Color Formats
Alternative colors
A slightly lighter shade of blue that still conveys a sense of depth and sophistication while offering slightly improved contrast in some contexts.
A more vibrant blue that captures attention and provides a brighter, more energetic feel, suitable for highlighting key elements.
A muted, desaturated blue that provides a calm and understated aesthetic, suitable for backgrounds and large areas of color.
Applications
Web Design
In web design, Ultramarine can be used for headers, navigation bars, or call-to-action buttons to draw attention. It is especially effective when paired with lighter, contrasting colors for text and other elements. The deep, rich hue communicates trust and reliability, making it suitable for websites in the finance, technology, or education sectors. Furthermore, using this color strategically can enhance the user interface and create a visually appealing experience. Ensure sufficient contrast with text to maintain accessibility.
Interior Design
In interior design, Ultramarine can be incorporated as an accent wall color or used in furniture pieces to add a touch of sophistication and depth to a room. It works well in living rooms, bedrooms, or studies, and can be paired with neutral tones like white, gray, or beige to create a balanced and harmonious space. Consider using Ultramarine in smaller doses, such as throw pillows or decorative items, to add pops of color without overwhelming the space. This color evokes a sense of tranquility and elegance.
Fashion
In fashion, Ultramarine can be used in clothing, accessories, or makeup to make a bold and stylish statement. It is a versatile color that can be dressed up or down, depending on the occasion. Consider using Ultramarine in evening wear, such as dresses or suits, to exude confidence and sophistication. Pair it with metallic accents, such as gold or silver, to enhance its richness. Ultramarine can also be used in accessories, such as scarves or handbags, to add a pop of color to a neutral outfit.