Bunker
General Information about #101514 (Bunker)
The hexadecimal color code #101514, commonly referred to as Bunker, belongs to a family of very dark, muted colors. It is composed of 6.27% red, 8.24% green, and 7.84% blue. In the RGB color space, it is represented as RGB(16, 21, 20). Its CMYK representation is C:0.24, M:0.00, Y:0.05, K:0.92. With a relatively low saturation and luminance, Bunker conveys a sense of depth, mystery, and sophistication. Due to its dark nature, it can be challenging to work with in design and requires careful consideration of contrast and readability. It tends to evoke feelings of calmness, stability, and seriousness. The color is well-suited for applications where a subtle, understated aesthetic is desired.
The color #101514, also known as Bunker, presents significant accessibility challenges due to its extremely low luminance. With such a dark hue, it provides very little contrast against typical background colors used in web design, such as white (#FFFFFF) or light grays. This lack of contrast makes it difficult for users with visual impairments, including those with low vision or color blindness, to distinguish text or important interface elements. To ensure accessibility, it is crucial to pair Bunker with much lighter colors that meet WCAG (Web Content Accessibility Guidelines) contrast ratio requirements. A contrast ratio of at least 4.5:1 for standard text and 3:1 for large text is recommended. Thorough testing with accessibility tools and diverse user groups is essential to validate that the color combination is usable for everyone.
Shades
Digital Color Formats
Alternative colors
A slightly lighter shade of gray that provides a bit more visibility while maintaining a similar dark aesthetic.
A dark charcoal gray that offers improved contrast compared to Bunker, making it easier to read text.
Consider #1A202C which is a dark blue, provides a subtle color variation while keeping a low luminance.
Applications
Website Backgrounds
Bunker (#101514) can be used to create a sophisticated and mysterious ambiance in website design. It is particularly effective for backgrounds or accent colors when paired with lighter text and graphical elements. This color evokes feelings of elegance and depth, making it suitable for industries such as luxury goods, high-end technology, or artistic portfolios. It can also be used to emphasize calls to action when used strategically in smaller doses. The key is to ensure sufficient contrast to maintain readability and usability.
Interior Design
In interior design, Bunker can serve as a grounding color in a room. Use it for walls, furniture, or decorative elements to create a sense of solidity and understated luxury. It works well in combination with metallic accents, such as gold or silver, and natural materials like wood or stone. The dark hue absorbs light, so it is best used in well-lit spaces or paired with lighter shades to prevent the room from feeling too dark or claustrophobic. Consider it for spaces where relaxation and calm are desired, such as bedrooms or studies.
Brand Identity
Bunker's dark, muted tone makes it an excellent choice for branding in industries seeking a sophisticated and understated image. Consider using it for logos, packaging, and marketing materials to convey a sense of quality, reliability, and exclusivity. The color works exceptionally well with minimalist designs, allowing the brand's message to take center stage without being overshadowed by overly bright or flashy colors. Pairing it with clean typography and high-quality imagery further enhances its impact.