Ultramarine
About Ultramarine (#10138B)
Ultramarine, represented by the hex code #10138B, is a deep blue color with a rich history and significant presence in art and design. The name "Ultramarine" originates from the Latin "ultramarinus," meaning "beyond the sea," as the pigment was originally imported from mines in Afghanistan by sea to Europe. Historically, it was derived from the semi-precious stone lapis lazuli, making it one of the most expensive and highly prized pigments. In color psychology, Ultramarine is often associated with intelligence, trust, efficiency, and security. It is considered a calming and sophisticated color, often used to convey a sense of stability and authority. In modern applications, synthetic versions of Ultramarine are widely available, making it an accessible color for various purposes, retaining the essence and depth of the original pigment without the exorbitant cost.
The hex color #10138B, also known as Ultramarine, presents some accessibility challenges due to its dark nature. When used as a background color, it is crucial to pair it with a light-colored text to ensure sufficient contrast for readability. According to WCAG (Web Content Accessibility Guidelines), the contrast ratio between text and background should be at least 4.5:1 for normal text and 3:1 for large text to meet AA compliance. Using online contrast checkers is highly recommended to verify the contrast ratio. For users with visual impairments, including those with low vision or color blindness, inadequate contrast can make content difficult or impossible to perceive. Therefore, careful consideration and testing are necessary to ensure that this color choice does not create barriers to accessing information. Consider using a lighter tint of Ultramarine or a completely different color palette to improve accessibility for a wider audience. Providing alternative text descriptions for images and other non-text elements is also essential.
Shades
Digital Color Formats
Alternative colors
A slightly lighter shade of blue that maintains the richness of Ultramarine while improving contrast against darker texts.
A more desaturated blue that offers a softer and more accessible alternative for backgrounds.
A vibrant color, similar to ultramarine but brighter for better screen visibility.
Applications
Website Headers and Footers
Ultramarine, with its depth and richness, is excellently suited for website headers and footers, providing a sophisticated and professional feel. Its use in navigation bars can create a visually appealing and intuitive user experience, especially when paired with lighter, contrasting text for clear readability. The color evokes a sense of trust and stability, making it ideal for financial or corporate websites. Furthermore, subtle animations or hover effects using slightly lighter shades of ultramarine can add an interactive element without compromising the overall design aesthetic. Utilizing ultramarine strategically enhances the brand's visual identity and ensures a cohesive and engaging user interface.
Fashion Design
In the fashion industry, Ultramarine can be used as a primary color in elegant evening wear or as an accent color in accessories such as scarves and handbags. Its luxurious appearance makes it a popular choice for high-end brands looking to convey sophistication and exclusivity. The color works particularly well with metallic accents like gold or silver, enhancing its richness. Furthermore, Ultramarine can be incorporated into textile patterns, adding depth and visual interest to clothing designs. It's a versatile color that complements a wide range of skin tones, making it a flattering option for various fashion applications.
Branding and Logo Design
Ultramarine is a powerful color choice for branding materials such as logos, business cards, and marketing collateral. Its association with intelligence and trust makes it ideal for companies in fields like education, technology, and finance. When used in logos, ultramarine can convey stability and reliability, while its boldness ensures that the brand stands out. In print materials, the color can be paired with crisp white or light gray backgrounds to create a clean and professional look. The strategic use of ultramarine in branding can significantly enhance a company's image and create a lasting impression.