Ultramarine

Ultramarine Color Information

Ultramarine, represented by the hexadecimal color code #100C8F, is a deep blue pigment traditionally derived from lapis lazuli. Its name originates from the Latin 'ultramarinus,' meaning 'beyond the sea,' as the pigment was imported to Europe from mines in Asia. This color is known for its rich, intense hue and was highly prized by Renaissance painters for its vibrancy and permanence. In modern color theory, ultramarine is classified as a cool color, often associated with feelings of calmness, stability, and intellect. Its spectral reflectance curve peaks in the blue region, resulting in its characteristic deep blue appearance. The color is widely used in various applications, ranging from art and design to branding and web development, due to its timeless appeal and versatility.

The color #100C8F, a deep ultramarine, presents accessibility challenges due to its low luminance. When used as a background color, it necessitates light-colored text to ensure sufficient contrast for readability, particularly for users with visual impairments. A contrast ratio of at least 4.5:1 is recommended for normal text and 3:1 for large text, as per WCAG guidelines. Using color contrast checkers is crucial to verify compliance. In situations where the color is used for interactive elements, providing alternative visual cues like underlines or icons can further enhance accessibility. Consideration should also be given to users with color blindness, ensuring that color is not the sole means of conveying information. Using this color in combination with a very light shade, like a pastel yellow or white, can significantly improve readability and overall accessibility.

Shades

Digital Color Formats

Alternative colors

Applications

• Tech Company Branding

  Ultramarine, with its depth and richness, can serve as a primary brand color for tech companies aiming to convey innovation and trustworthiness. It works exceptionally well in website headers and footers, providing a sense of stability and sophistication. Furthermore, the color can be used to highlight call-to-action buttons, drawing user attention and improving conversion rates. By carefully balancing this strong color with lighter shades and ample white space, companies can create a visually appealing and user-friendly online experience. The color also lends itself well to data visualization, where varying shades of ultramarine can represent different data sets or values, ensuring clarity and engagement for the user.

• Interior Design Accent

  In interior design, ultramarine can be used as an accent color to create a focal point in a room. A single ultramarine wall can add depth and drama to a space, while smaller elements like throw pillows or artwork can provide pops of color. This hue pairs well with neutral colors like gray, white, and beige, creating a balanced and sophisticated look. It can also be combined with metallic accents like gold or silver for a touch of luxury. The psychological effect of ultramarine is calming and serene, making it suitable for bedrooms and living rooms where relaxation is desired. However, its intensity means it should be used judiciously to avoid overwhelming the space.

• Fashion Design

  In fashion, ultramarine can be a striking and versatile color choice. An ultramarine dress or suit can make a bold statement, while smaller accessories like scarves or handbags can add a touch of sophistication to any outfit. This color works well with a variety of skin tones and can be paired with contrasting colors like yellow or orange for a vibrant and eye-catching look. Alternatively, it can be combined with neutral colors like black, white, or gray for a more understated and elegant style. Ultramarine is also a popular choice for swimwear and athletic wear, conveying a sense of confidence and energy.

Complementary color

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