Ultramarine
General Information about Ultramarine
The hexadecimal color #100B90, also known as Ultramarine, is a deep shade of blue. In the RGB color model, it is composed of 6.27% red, 4.31% green, and 56.47% blue. In the CMYK color model, it is composed of 89% cyan, 92% magenta, 0% yellow, and 44% black. This color is often associated with depth, stability, and intelligence. Historically, ultramarine pigment was made from ground lapis lazuli, a rare and expensive stone, making it highly valued in art. Now, it is synthetically produced. It is used in graphic design, web design, and other visual mediums to convey a sense of sophistication and trust.
The color #100B90, also known as Ultramarine, presents some accessibility challenges. Its dark hue means it requires light-colored text for sufficient contrast. According to WCAG guidelines, the contrast ratio between text and background should be at least 4.5:1 for normal text and 3:1 for large text to meet AA compliance. When using Ultramarine as a background, ensure that text is white or a very light shade of yellow or gray to meet these standards. This color may not be suitable for users with low vision if proper contrast is not maintained. Also, avoid using this color to convey important information without redundant cues, as color blindness affects a significant portion of the population. Consider providing textual or symbolic alternatives alongside color cues to ensure inclusivity.
Shades
Digital Color Formats
Alternative colors
Applications
Tech Branding
Ultramarine is a sophisticated color choice for branding in the tech industry. Its depth and richness suggest innovation and trustworthiness, making it ideal for logos, website designs, and marketing materials. When combined with lighter, contrasting colors, it creates a visually appealing and professional aesthetic that resonates with a tech-savvy audience. It evokes feelings of competence and progress, which aligns with the values of many tech companies. This color is also suitable for user interface elements.
Interior Design
In interior design, Ultramarine can be used as an accent color to add a touch of elegance and drama to a room. Consider using it on a feature wall, in decorative pillows, or as the color of a statement piece of furniture. It pairs well with neutral colors like gray, white, and beige, creating a balanced and harmonious space. Avoid overusing it in small spaces, as its dark hue can make the room feel smaller and enclosed. Using gold or brass accents to add to the elegance is also recommended.
Fashion
In fashion, Ultramarine can be used to create both bold and understated looks. A solid ultramarine dress makes a sophisticated statement, while ultramarine accessories can add a pop of color to a neutral outfit. It complements a variety of skin tones and can be paired with other jewel tones for a rich, luxurious effect. For a more casual look, ultramarine denim or knitwear can be paired with lighter colors.