Asphalt
General Information about Asphalt (#100903)
The hexadecimal color code #100903, commonly referred to as Asphalt, is a very dark shade of brown. It is composed of 6.27% red, 3.53% green, and 1.18% blue. In the RGB color model, this equates to (16, 9, 3). This particular combination results in a muted, earthy tone that evokes feelings of stability and groundedness. Given its low saturation and dark value, it is often associated with industrial aesthetics, urban landscapes, and a sense of understated sophistication. In design, it can be used to create a calming yet strong visual impact, often paired with lighter colors for contrast.
The color #100903, also known as Asphalt, presents significant accessibility challenges due to its very low luminance. Its dark nature means it provides insufficient contrast against white backgrounds, making it difficult for users with visual impairments to read text or distinguish elements. To improve accessibility, it is crucial to pair this color with very light hues, ensuring a contrast ratio that meets WCAG guidelines (ideally 4.5:1 for normal text and 3:1 for large text). Avoid using it for essential interactive elements without adequate contrast. Consider providing alternative high-contrast themes or allowing users to customize colors to accommodate individual needs. Careful consideration of color combinations is essential to ensure an inclusive and user-friendly experience.
Shades
Digital Color Formats
Alternative colors
Applications
Web Design and Branding
Asphalt (#100903) can be employed to evoke feelings of sophistication, strength, and urban landscapes. Its dark, muted tone makes it suitable for website headers and footers, providing a solid grounding for brighter content elements. In graphic design, it can serve as an effective background color for minimalist designs, allowing key elements to stand out. The hex color can set a mood of understated elegance and modern industrial vibes in interior design, especially when combined with metallic accents and natural textures. Its somber quality can be used to depict seriousness and importance.
Fashion and Interior Design
In fashion, Asphalt (#100903) can be used to create edgy, urban looks. It can be used in clothing to create an understated yet stylish appearance. In interior design, this hex color can be used as a base for creating a modern and sophisticated space, particularly when complemented with lighter, contrasting colors and metallic accents. It can be used to paint walls, select furniture, or choose accessories, creating a stylish and modern room concept.
Cosmetic Packaging and Merchandising
The color serves as a sophisticated touch in cosmetic packaging, conveying a sense of luxury and understated elegance. Its deep hue provides a striking contrast to metallic accents and minimalist typography. When incorporated into visual merchandising, Asphalt acts as a refined backdrop, allowing the product to capture the consumer’s attention and radiate confidence.