Ultramarine
General Information about Ultramarine
The hex color #100098, also known as Ultramarine, is a dark, intense shade of blue. It belongs to the blue color family and evokes feelings of depth, stability, and intelligence. In the RGB color model, #100098 consists of 6.27% red, 0% green, and 59.61% blue. Its CMYK values are 90% cyan, 100% magenta, 0% yellow, and 40% black. Ultramarine is often associated with trustworthiness, authority, and knowledge, making it a popular choice for branding and design in industries such as technology, finance, and education. Its rich, saturated hue makes it visually striking and can be used to create a sense of sophistication and professionalism.
The color #100098, a deep shade of ultramarine, presents some accessibility challenges, particularly concerning color contrast. When used as a foreground color for text, it requires a light background to ensure readability for users with visual impairments. According to WCAG guidelines, a contrast ratio of at least 4.5:1 is recommended for standard text and 3:1 for large text. Given the darkness of #100098, careful consideration must be given to background color choices to meet these requirements. Using online contrast checkers is advisable to verify sufficient contrast. Furthermore, relying solely on color to convey information should be avoided. Supplementing color with text labels or icons can enhance accessibility for users who are colorblind or have low vision. Thoughtful design choices can significantly improve the user experience for everyone.
Shades
Digital Color Formats
Alternative colors
- #201a88
A slightly lighter shade that offers improved contrast against dark backgrounds, making it suitable for text and interface elements.
- #3f51b5
A more vibrant blue that can be used as an accent color to draw attention to specific elements on a page.
- #303f9f
A dark, desaturated blue that provides a more subtle and sophisticated look, suitable for backgrounds and borders.
Applications
Website Theme Color
In web design, #100098 can be used as a primary color for a website's theme, particularly for technology or finance-related businesses. It conveys a sense of trust, authority, and innovation. It can be used for headings, buttons, and other key interface elements to create a consistent and professional look. Consider pairing it with lighter shades of blue or neutral colors like white or light gray to create a balanced and visually appealing design. Using #100098 as an accent color can also add depth and sophistication to a website's overall aesthetic.
Interior Design Accent
In interior design, ultramarine can add a touch of elegance and sophistication to a room. It works well in bedrooms or living rooms as an accent wall color or for decorative elements like throw pillows, curtains, or rugs. Combining it with complementary colors like gold or yellow can create a luxurious and visually striking effect. Utilizing ultramarine in moderation can add a sense of depth and richness to a space without overwhelming it.
Fashion and Apparel
In fashion, #100098 can be used in evening wear, formal attire, or as an accent color in accessories. A dress or suit in this color can make a bold statement, conveying confidence and sophistication. When used in accessories like scarves or handbags, it can add a pop of color to a more neutral outfit. It is important to consider the overall style and personality of the wearer when incorporating this color into a wardrobe.