Jaguar
General Information
The hexadecimal color #100014, often referred to as "Jaguar", is a very dark shade of purple. In the RGB color model, it consists of 6.27% red, 0% green, and 7.84% blue. Its CMYK values are 20% cyan, 100% magenta, 0% yellow, and 92% black. This indicates that the color is primarily composed of magenta and black, resulting in its deep, subdued tone. The color is not particularly common in everyday design due to its darkness, but it can be used to evoke a sense of mystery, sophistication, or luxury. Due to the lack of green and an almost equal distribution of red and blue, the color is very close to a dark shade of purple. Note that you should never use this color to paint a car called "Jaguar", as the color associated with the luxury cars are bright silver, dark green or black.
The hex color #100014, also known as Jaguar, presents significant accessibility challenges, particularly for users with visual impairments. Its extremely low luminance value of 0.004 makes it difficult to perceive against most backgrounds. According to WCAG (Web Content Accessibility Guidelines) standards, this color fails almost all contrast ratio tests when paired with standard text colors like white or black. To ensure accessibility, it's crucial to avoid using #100014 for text or interactive elements. If you must use it, consider using it for purely decorative purposes where contrast is not a concern, or pair it with much lighter shades to meet the contrast ratio requirements for readability. A contrast ratio of at least 4.5:1 is recommended for normal text and 3:1 for large text, which #100014 struggles to achieve with most colors.
Shades
Digital Color Formats
Alternative colors
A slightly lighter shade that provides better contrast while maintaining a similar dark, elegant feel.
A dark gray that offers improved readability and accessibility compared to #100014.
A dark purple that will bring out the purple hues present in #100014, while being a bit lighter and easier to read.
Applications
Web Design Accents
In web design, #100014 can be used sparingly for background accents or as a subtle highlight color to evoke a sense of luxury and sophistication. It's best suited for areas where readability is not critical, such as dividers, borders, or purely decorative elements. Due to its darkness, ensure that any text or interactive elements placed on this color have sufficient contrast to meet accessibility guidelines. Consider using it in conjunction with lighter neutral tones to create a balanced and visually appealing design. When using it, make sure to thoroughly test color combinations for readability.
Fashion and Accessories
#100014, reminiscent of deep burgundy or oxblood, can serve as a striking accent in fashion. It can be used for accessories like handbags, belts, or shoes to add a touch of sophistication to an outfit. Due to its dark nature, it pairs well with lighter neutral colors or can be incorporated into patterns to create visual interest. In interior design, this color might be used on walls in low-light locations, in combination with lamps.
Interiour Design
In interior design, Jaguar can be used as an accent color to add depth and sophistication to a space. For example, it can be used on an accent wall or in decorative pillows to create a sense of luxury. Because it is very dark, use #100014 in combination with lighter, neutral colors to brighten the room. In graphic design, #100014 can be a good color for the background of a website, as it will not distract the user from the content.