Tory Blue

General Information about Tory Blue

Tory Blue, represented by the hex code #0F57A5, is a deep, muted shade of blue that exudes calmness, reliability, and sophistication. It sits comfortably within the blue color family, known for its association with trust, stability, and intelligence. In the RGB color model, #0F57A5 consists of 5.9% red, 34.1% green, and 64.7% blue. This composition gives it a cool undertone, making it a versatile choice for various design applications. It is often used to convey professionalism, making it a popular choice for corporate branding, website design, and marketing materials. Tory Blue strikes a balance between being understated and impactful, ensuring it remains a timeless and effective color choice.

The hex color #0F57A5, also known as Tory Blue, presents some accessibility challenges, particularly concerning color contrast. When used as a foreground color for text, it necessitates a light background to ensure readability, as its dark nature provides insufficient contrast against darker backgrounds. Following WCAG guidelines, designers should prioritize a contrast ratio of at least 4.5:1 for normal text and 3:1 for large text (14pt bold or 18pt regular) to meet Level AA compliance. For Level AAA, the contrast ratios increase to 7:1 and 4.5:1, respectively. Using tools to check color contrast ratios is crucial to ensure compliance. Furthermore, consider users with visual impairments; avoid using color as the sole method of conveying information. Providing supplementary cues like text labels or icons can greatly improve the overall user experience and inclusivity of your designs.

Shades

Digital Color Formats

Alternative colors

Applications

• Website Navigation and Buttons

  Tory Blue's dependable and trustworthy feel makes it an excellent choice for crafting a professional and reliable image in website design. Integrating #0F57A5 into navigation bars and button designs enhances the user experience, guiding visitors through the site with a reassuring and intuitive interface. The color inspires confidence, making it particularly effective for websites in the finance and consulting sectors, where projecting an image of stability and assurance is paramount. Its subtle depth and rich undertones also contribute to visual appeal, ensuring that the site remains engaging and accessible to a broad audience.

• Athletic Wear

  The color can be used for athletic wear to evoke a sense of trust, reliability and confidence. Applying the Tory Blue on sportswear creates an impression of dependability and strength, ideal for athletic gear. Its ability to reflect light also adds a sleek, modern touch, ensuring that the apparel looks great while performing optimally. This makes it particularly suitable for creating team uniforms or performance-oriented fitness apparel, combining functionality with a distinctive and visually appealing aesthetic.

• Business Cards and Letterheads

  Tory Blue is suitable for business cards and letterheads that represents trust and profesionalism. Using the color in stationery such as business cards and letterheads can elevate your professional image, conveying reliability and sophistication. The deep blue hue offers a timeless appeal, creating a memorable and lasting impression on clients and partners. The use of Tory Blue can also enhance the readability of printed materials, ensuring that your message is conveyed with clarity and style. Integrating this color into your branding strategy can reinforce your company's values and establish a strong visual identity that resonates with your target audience.

Complementary color

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