Ultramarine
General Information
Ultramarine, represented by the hexadecimal color code #0E198A, is a deep, saturated shade of blue. Historically, ultramarine was a precious pigment derived from lapis lazuli, making it highly valued and expensive. This association contributes to its perception as a color of luxury, sophistication, and depth. In color psychology, ultramarine is often linked to feelings of calmness, stability, and trust. It is perceived as a color that conveys intelligence, authority, and confidence. Its rich and intense hue makes it a popular choice for a wide range of applications, from art and design to fashion and branding. Its darker tone also provides a sense of formality and seriousness, suitable for professional contexts.
The color #0E198A, a deep ultramarine, presents several accessibility considerations for web design. Its low luminance necessitates careful pairing with contrasting colors for text and interactive elements. A light color such as white or a pale yellow is highly recommended to ensure readability. Using this color for text on a dark background, or vice versa, can pose significant challenges for users with visual impairments. Additionally, avoid using this color as the sole indicator of functionality, like links or buttons; supplementary cues such as underlines or icons are essential. Proper color contrast assessment tools should be employed to verify WCAG compliance, aiming for a contrast ratio of at least 4.5:1 for normal text and 3:1 for large text. Thoughtful application will guarantee a more inclusive experience for all users.
Shades
Digital Color Formats
Alternative colors
Applications
Website Backgrounds
Ultramarine is an excellent choice for backgrounds and accents in website designs where a sense of sophistication and trustworthiness is desired. It works particularly well in the financial or technology sectors. Using this color in website design can create a sense of depth and professionalism. Consider using it in combination with lighter shades of blue or white for a balanced and visually appealing aesthetic.
Fashion and Interior Design
This deep blue is perfect for creating a dramatic and eye-catching look in fashion. It can be used for evening gowns, suits, or even accessories like scarves or handbags. The color's richness can add a touch of luxury and elegance to any outfit. In interior design, ultramarine can be used as an accent wall color, upholstery for furniture, or in decorative elements such as vases or artwork. It pairs well with neutral colors like white, gray, or beige, and can add a pop of color to a room without being overwhelming.
Branding and Corporate Identity
In branding, ultramarine can convey stability, trust, and knowledge, making it suitable for companies aiming to project a professional and reliable image. It can be incorporated into logos, marketing materials, and office decor to reinforce the brand's message and create a cohesive visual identity. Ultramarine is often associated with intelligence and sophistication, making it a popular choice for educational institutions and consulting firms. Using it strategically in branding efforts can help attract the desired audience and build a strong brand reputation.