Ultramarine
General Information about Ultramarine
The hex color #0e15a5, commonly known as Ultramarine, is a deep and intense shade of blue that evokes feelings of depth, mystery, and sophistication. It is derived from the mineral lapis lazuli, which has been prized for its vibrant blue color since ancient times. In the RGB color model, #0e15a5 is composed of 5.5% red, 8.2% green, and 64.7% blue. This color is often associated with trust, loyalty, and wisdom, making it a popular choice for branding in industries such as finance, technology, and education. Ultramarine is used across various applications, including web design, graphic design, and fashion, to convey a sense of reliability and professionalism. Its versatility allows it to be paired with both warm and cool colors to create visually appealing and harmonious compositions. This hex color makes a statement in any project.
The hex color #0e15a5, also known as Ultramarine, presents certain accessibility challenges, especially in web design. Its dark hue results in low contrast against lighter backgrounds, potentially making text or interactive elements difficult to read for users with visual impairments. According to WCAG guidelines, sufficient contrast ratios are essential for ensuring readability. To improve accessibility, consider using #0e15a5 with very light backgrounds or pairing it with very light text or foreground elements. Using color alone to convey important information should be avoided. Instead, supplement color cues with text labels or icons to ensure that all users can understand the information, regardless of their ability to distinguish colors. Also using this color for interactive elements requires careful consideration to maintain usability.
Shades
Digital Color Formats
Alternative colors
A lighter shade of blue that offers better contrast against both light and dark backgrounds.
A more vibrant blue that can be used to draw attention to specific elements while maintaining readability.
A dark gray can provide a more neutral and accessible alternative for text and backgrounds.
Applications
Website Headers
Ultramarine, with its rich and deep blue hue, finds application in website headers and navigation bars to create a sense of sophistication and trust. The color can be used as a background with light or white color text to provide enough contrast. It is suitable for financial institutions, law firms, or educational platforms. It provides a serious and reliable feeling to the visitors. The usage of this color must be well thought out for the best user experience.
Beauty Products
In the beauty industry, Ultramarine can be incorporated into eyeshadows, eyeliners, or nail polishes to create a bold and captivating look. Its association with depth and mystery makes it ideal for evening wear or special occasions. Makeup brands can leverage this color to evoke a sense of luxury and high quality. Moreover, Ultramarine is not limited to just one season but can be used year round depending on the overall look.
Interior Design
Ultramarine can be used in interior design for accent walls, furniture upholstery, or decorative accessories. It can add a touch of elegance and drama to living rooms, bedrooms, or home offices. The color pairs well with neutral tones like white, gray, or beige, as well as metallic accents like gold or silver. Ultramarine's ability to create a focal point makes it a popular choice among interior designers seeking to add a touch of sophistication to any space.