Ultramarine
About Hex Color #0E12A6 (Ultramarine)
The hexadecimal color code #0e12a6, also known as Ultramarine, represents a dark shade of blue in the RGB color model. It's composed of 5.5% red, 7.1% green, and 65.1% blue. This combination results in a deep and vibrant blue hue, reminiscent of the pigment derived from lapis lazuli. In the world of color theory, Ultramarine is often associated with tranquility, depth, and wisdom. It's a color that can evoke feelings of calmness and serenity, while also suggesting intelligence and authority. Historically, Ultramarine was a highly valued pigment due to its rarity and intense color, making it a prized possession for artists and royalty alike.
The hex color #0e12a6, also known as Ultramarine, presents significant accessibility challenges, especially in web design. Its extremely dark hue results in very low contrast against typical light backgrounds (like white), making text or interactive elements nearly illegible for users with visual impairments. According to WCAG guidelines, sufficient contrast ratios are essential for readability. Using #0e12a6 for text on a white background would fail miserably, requiring a much lighter color for adequate contrast. Similarly, it might pose problems for individuals with color blindness, who may struggle to distinguish it from other dark shades. To improve accessibility, consider using color contrast tools to find a lighter text color, or use #0e12a6 sparingly for decorative elements only, and ensure that essential information is conveyed through alternative means.
Shades
Digital Color Formats
Alternative colors
A lighter shade of blue that provides better contrast against white backgrounds, improving readability.
A more muted blue that can be used as a background color, allowing for white or light-colored text to be easily readable.
This color is a little brighter and can provide better contrast.
Applications
Web Design Accent Color
Ultramarine, with its rich and deep blue tone, evokes feelings of sophistication and elegance. In web design, it can be used strategically to create a sense of depth and importance, such as in website headers, call-to-action buttons, or background accents. However, it's essential to use it sparingly to avoid overwhelming the user. When used correctly, Ultramarine can give a website a premium and trustworthy feel, making it suitable for financial institutions, legal firms, or high-end retail brands. Always pair it with lighter, contrasting colors to ensure readability and accessibility.
Cosmetics Packaging and Branding
Ultramarine is frequently used in the beauty and cosmetics industry to represent luxury and sophistication. Its deep blue hue is often incorporated into packaging design for skincare products, perfumes, and makeup, conveying a sense of high quality and exclusivity. The color can also be used in advertising campaigns to create a sense of elegance and trust. Makeup artists sometimes use ultramarine pigments in eyeshadows or eyeliners to create bold and captivating looks that draw attention to the eyes, lending a touch of drama and sophistication to the overall aesthetic.
Fashion Accent and Statement Pieces
In fashion, Ultramarine makes a bold statement, often associated with confidence and creativity. Clothing designers may use it for statement pieces like dresses, jackets, or evening wear to add a touch of drama and sophistication. As an accent color, it can be found in accessories like scarves, handbags, or shoes, adding a pop of color to an otherwise neutral outfit. Its rich hue makes it a versatile choice for both formal and casual wear, allowing individuals to express their personal style with a touch of elegance. Ultramarine pairs well with both neutral colors and brighter hues, offering endless styling possibilities.