Science Blue
General Information about Science Blue
Science Blue, represented by the hexadecimal color code #0D72D9, is a vivid and engaging shade of blue. It is often associated with concepts such as intelligence, innovation, and trust, making it a popular choice for branding in the technology and science sectors. In the RGB color model, #0D72D9 consists of 5.1% red, 44.7% green, and 85.1% blue. This color is perceived as cool and calming, capable of evoking a sense of security and reliability. Its usage can range from website design and user interface elements to data visualization and marketing materials. Science Blue is effective in capturing attention and creating a positive association with the brand or content it represents. The color is often used to create a modern look.
The color #0D72D9, also known as Science Blue, presents some accessibility challenges. With a relatively low luminance, it may not provide sufficient contrast when used as text against a white background, potentially hindering readability for individuals with visual impairments. According to WCAG guidelines, a contrast ratio of at least 4.5:1 is recommended for standard text and 3:1 for large text. It's crucial to evaluate the contrast ratio in specific use cases and consider using a lighter shade of blue or a darker background color to improve accessibility. Additionally, avoid relying solely on color to convey important information, as colorblind users may not be able to differentiate it from other colors. Providing alternative visual cues, such as text labels or icons, is essential for ensuring inclusivity.
Shades
Digital Color Formats
Alternative colors
- #3498db
A slightly lighter shade of blue that maintains a similar aesthetic while improving contrast against white backgrounds.
- #0b488d
A darker shade of blue that provides stronger contrast for text and UI elements.
- #4682b4
A muted blue that is less vibrant and can be useful when the bright Science Blue is too distracting.
Applications
Interactive Web Elements
Science Blue (#0D72D9) can be effectively used for interactive elements such as buttons and links. Its bright and inviting nature draws attention, prompting user engagement. When designing websites or applications, using this color for calls to action can help guide users towards desired actions. It can be combined with white or light grey to maintain a clean and professional look while emphasizing important interactive components.
Data Visualization
In data visualization, Science Blue can be used to represent a specific category of data or to highlight key trends. Its distinct appearance helps differentiate it from other colors, making it easier for viewers to interpret the information presented. It is suitable for charts, graphs, and maps. Ensure that the chosen color palette is accessible to individuals with color vision deficiencies.
Branding
Science Blue can be incorporated into branding materials to convey a sense of innovation, trust, and intelligence. Its association with science and technology makes it a suitable choice for companies in these sectors. Use it sparingly to highlight key brand elements or as an accent color to complement other brand colors. The color evokes a futuristic and trustworthy appearance.