Denim
General Information about the Color Denim
The hexadecimal color code #0D72BD represents a shade of blue often referred to as "Denim." It is composed of 5.1% red, 44.7% green, and 74.1% blue. In the RGB color model, this equates to 13 red, 114 green, and 189 blue. In the CMYK color model, it is composed of 93% cyan, 40% magenta, 0% yellow, and 26% black. Denim is a cool and calming color, often associated with trustworthiness, stability, and reliability. It evokes a sense of professionalism and is versatile, making it suitable for various design applications, including web design, branding, and interior decoration. The color is well suited for different design scenarios.
The color #0D72BD, also known as Denim, presents moderate accessibility challenges. Its relatively low luminance contrast against white backgrounds may pose readability issues for users with visual impairments. According to WCAG guidelines, a contrast ratio of at least 4.5:1 is recommended for standard text and 3:1 for large text. Denim might fall short of these recommendations, necessitating careful consideration of text size and font weight. Pairing Denim with lighter background colors or increasing text size can improve readability. Additionally, providing alternative text descriptions for images using Denim ensures that visually impaired users can still access the information conveyed by the color. It is recommended to use color contrast checkers during design to ensure the text is readable and WCAG conform.
Shades
Digital Color Formats
Alternative colors
- #3498db
A lighter shade of blue that offers better contrast against white backgrounds, enhancing readability and accessibility.
- #08457e
A darker shade of blue that provides stronger visual separation, suitable for backgrounds or elements requiring emphasis.
- #ECF0F1
A neutral color that can be used as a background color for text and provide enough contrast to #0D72BD.
Applications
Web Design
Denim's calming and trustworthy nature makes it an excellent choice for website headers and navigation menus. Its association with stability and professionalism can help build user confidence. In user interface design, Denim can be used for primary buttons and interactive elements, providing a consistent visual cue for users to engage with key functionalities. The color evokes a sense of reliability, making it suitable for financial applications, security software, and platforms that require user trust. Denim's subtle sophistication makes it appropriate for professional websites.
Fashion and Interior Design
Denim, reminiscent of classic denim jeans, translates well into fashion design. It can be used as a primary color for casual wear, sportswear, and accessories. The color's versatility allows it to be paired with a wide range of other colors, from neutral tones to vibrant hues. In interior design, Denim can be incorporated into wall paint, upholstery, and decorative accents, creating a relaxed and inviting atmosphere. Its calming effect makes it suitable for bedrooms, living rooms, and home offices. The color creates a relaxed atmosphere.
Graphic Design and Branding
In graphic design, Denim can be used as a primary color for branding materials, such as logos, business cards, and brochures. Its association with trust and stability can help convey a sense of professionalism. Denim can be used in data visualizations, such as charts and graphs, to represent reliable data or key insights. Denim’s calming and trustworthy nature makes it an excellent choice for marketing materials. Denim is well suited for representing data in graphs and diagrams.