Science Blue
General Information about Science Blue
Science Blue, represented by the hexadecimal code #0D70C9, is a vibrant and cool-toned shade of blue. In the RGB color model, it is composed of 5.1% red, 43.9% green, and 78.8% blue. This color falls under the cyan-blue hue family and evokes feelings of calmness, intelligence, and innovation. It is frequently employed in various design contexts to communicate trust and stability. The color's spectral reflectance curve peaks in the blue region, making it highly visible and distinctive. Science Blue is often associated with technology, science, and modern aesthetics, making it a popular choice for branding and user interface design.
The color #0D70C9, also known as Science Blue, presents some accessibility challenges. With a relatively low luminance, it can be difficult to read text against a white or very light background. According to WCAG guidelines, sufficient contrast is crucial for readability, especially for users with visual impairments. Using this color for text requires careful consideration of the background color to ensure a contrast ratio of at least 4.5:1 for normal text and 3:1 for large text. Tools like contrast checkers can help assess the compliance of color combinations. When using #0D70C9, consider pairing it with lighter shades of yellow or white to improve readability. Also, avoid using it for crucial interactive elements without proper visual cues, as its contrast might not be sufficient for users to easily identify interactive components.
Shades
Digital Color Formats
Alternative colors
Applications
Web Design and Data Visualization
In web design, Science Blue can be utilized as a primary color for website headers or call-to-action buttons. Its vibrant nature can draw attention, but careful consideration should be given to the surrounding colors to ensure visual balance. For instance, pairing it with a neutral background color like light gray can make the blue elements stand out without overwhelming the user. In data visualization, this color can effectively represent specific data sets in charts or graphs, especially when differentiating them from other categories. However, it should be combined with other accessible colors for better understanding for colorblind users.
Interior Design and Fashion
In interior design, Science Blue can serve as an accent color in a room, adding a touch of modernity and freshness. It can be used for painting a feature wall, choosing throw pillows, or selecting artwork. Given its intensity, it works best when balanced with neutral tones such as beige, gray, or white to prevent the space from feeling too overpowering. For fashion, it could be utilized in accessories like scarves or handbags, adding a pop of color to an outfit. It also can look good as a solid color for dresses, skirts or tops.
Branding
In branding, Science Blue can convey innovation, trust, and reliability. Therefore it is well suited for tech companies, startups, or firms that want to highlight these characteristics. It may be used in logos, website design and in marketing material, providing a consistent brand identity. The exact brand implementation needs consideration of the target audience and the intended message. The color needs to be implemented in all different aspects of the company to be effective.