Denim
General Information about Denim (#0D70BD)
The hexadecimal color code #0D70BD represents a shade of blue commonly referred to as 'Denim'. It is composed of 5.1% red, 43.92% green, and 74.12% blue. In the RGB color model, this translates to 13 red, 112 green, and 189 blue. Denim is often associated with feelings of calmness, trust, and stability. It's a popular choice for branding and design elements where reliability and professionalism are desired. The color lies in the blue-cyan range of the color spectrum. Denim's relatively low saturation gives it a subdued and approachable appearance, making it a versatile choice for various applications. It is part of the broader blue family, which is often linked to intellect, wisdom, and serenity. Its calming nature contributes to its widespread use in both digital and physical media.
The color #0D70BD, also known as Denim, presents moderate accessibility challenges. Its contrast ratio against white is approximately 4.5:1, meeting the minimum WCAG AA standard for normal text. However, it falls short of the AAA standard, which requires a contrast ratio of 7:1. When used for smaller text sizes or critical interactive elements like buttons and links, careful consideration is needed. Pairing Denim with very light or white backgrounds is advisable to enhance readability. Alternatively, consider using slightly lighter shades of Denim or adding a subtle text shadow or outline to improve contrast. Users with visual impairments may struggle to distinguish content rendered in Denim against darker backgrounds, highlighting the importance of thorough accessibility testing with assistive technologies.
Shades
Digital Color Formats
Alternative colors
- #3498db
A lighter shade of blue that maintains a similar aesthetic but offers improved contrast against dark backgrounds.
- #084177
A deeper, richer blue that provides a stronger visual impact and can be used in conjunction with Denim for visual hierarchy.
- #778899
A muted grayish blue, offering a serene and calming feel, suitable for backgrounds and less emphasized elements.
Applications
Web Design
In web design, Denim (#0D70BD) can be effectively used for primary buttons, navigation bars, and call-to-action elements. Its calming yet professional appearance makes it suitable for corporate websites, educational platforms, and software interfaces. Combining it with lighter shades of blue or complementary colors like yellow or orange can create a balanced and visually appealing user experience. The color evokes trust and stability, ideal for branding elements that require reliability and consistency. Denim can also be used for icons and graphical elements, adding depth without being overly aggressive.
Interior Design
In interior design, Denim (#0D70BD) can create a sophisticated and relaxing atmosphere. It works well in bedrooms, living rooms, and home offices. Pair it with neutral colors like beige, gray, or white to create a balanced and harmonious space. Accent pieces in complementary colors like mustard yellow or coral can add pops of visual interest. Denim-colored walls can be complemented by natural wood furniture and soft textures to create a cozy and inviting environment. It's a versatile color that suits both modern and traditional styles.
Fashion
In fashion, Denim (#0D70BD) is a versatile color choice for clothing and accessories. It pairs well with various colors and patterns, allowing for numerous styling options. Denim-colored garments can be accessorized with neutral tones for a classic look or with bolder colors for a more vibrant ensemble. It is suitable for both casual and formal wear, providing a sense of understated elegance. Denim can be used for dresses, shirts, pants, and outerwear. When used as an accent color, it can add a touch of sophistication to an otherwise plain outfit.