Science Blue
General Information about Science Blue
Science Blue, represented by the hexadecimal color code #0D68D9, is a vivid and energetic shade of blue. It is positioned towards the brighter end of the blue spectrum, suggesting qualities like innovation, intelligence, and trustworthiness. This color is often associated with technology, science, and progressive thinking, making it a popular choice for brands aiming to project a modern and forward-looking image. The color's hex code breaks down into 0D for red, 68 for green, and D9 for blue, indicating a strong presence of blue light. In RGB terms, it translates to approximately R:13, G:104, B:217. Due to its strong blue component, it can evoke feelings of calmness and stability, while its brightness adds a sense of vibrancy and engagement. It’s a versatile color suitable for various applications, but careful consideration should be given to its use in user interfaces to ensure accessibility through adequate contrast.
The color #0D68D9, also known as Science Blue, presents some accessibility challenges, especially when used for text or interactive elements. Its relatively low luminance, at approximately 0.27, means it requires careful pairing with contrasting colors to meet WCAG (Web Content Accessibility Guidelines) standards for readability. A light background is highly recommended to achieve sufficient contrast. For normal text (AA compliance), a contrast ratio of at least 4.5:1 is needed, and for large text (AA compliance), a ratio of 3:1. When this color is used, it is important to test it against these ratios to ensure readability for users with visual impairments. Using a color contrast checker tool is highly recommended. Furthermore, ensure that color is not used as the sole means of conveying important information. Providing text labels and visual cues are essential for accessibility.
Shades
Digital Color Formats
Alternative colors
Applications
UI Design
In user interface design, Science Blue (#0D68D9) can be effectively used to highlight interactive elements such as buttons, links, and call-to-action prompts. Its vibrant hue attracts attention without being overly aggressive, making it suitable for guiding users through a website or application. When combined with sufficient white space, it creates a modern and engaging user experience. Its use should be balanced with accessibility considerations, ensuring sufficient contrast with background colors, especially for text elements.
Data Visualization
In data visualization, #0D68D9 can represent a category of data in charts and graphs. The color stands out clearly, making it easy to differentiate data sets. It works particularly well when contrasted with warmer colors, allowing for intuitive interpretations of the data. However, ensure that colorblind users can still distinguish the data through alternative methods like labels and patterns.
Branding
In branding, Science Blue can convey a sense of trust, innovation, and professionalism. It is suitable for companies in the technology, science, or education sectors. The color can be used in logos, marketing materials, and website designs to establish a distinct brand identity. It evokes a sense of intelligence and forward-thinking, positioning the brand as reliable and cutting-edge. Consider how the color aligns with the overall brand message and target audience.