Fun Blue
General Information about #0D5BA7
The hex color #0D5BA7, also known as Fun Blue, is a dark, saturated shade of blue that evokes feelings of calmness, trust, and reliability. It belongs to the blue color family, which is often associated with stability, intelligence, and communication. In the RGB color model, #0D5BA7 is composed of 5.1% red, 35.7% green, and 65.5% blue. In the CMYK color model, it is composed of 92% cyan, 45% magenta, 0% yellow, and 35% black. This color is often used in corporate branding, web design, and interior design to convey a sense of professionalism, sophistication, and tranquility. Its versatility allows it to be paired with a variety of colors, including complementary colors like oranges and yellows, as well as analogous colors like greens and purples. #0D5BA7 is a popular choice for businesses in the technology, finance, and healthcare industries, as it conveys a sense of trustworthiness and competence. Its hex code is also commonly used to refer to the color in design software and web development. In design, the color can be used in various ways, e.g. for text, buttons or backgrounds.
The hex color #0D5BA7, also known as Fun Blue, presents some accessibility challenges, particularly for users with visual impairments. Its relatively low luminance value necessitates careful consideration of contrast ratios against background colors. According to WCAG guidelines, a contrast ratio of at least 4.5:1 is recommended for standard text and 3:1 for large text. When using #0D5BA7 for text or interactive elements, it is crucial to ensure sufficient contrast with the background to meet these accessibility standards. Light backgrounds, such as white (#FFFFFF) or very pale yellows, should be avoided, as they can result in insufficient contrast, making it difficult for users with low vision to perceive the content. Optimal background choices include very light grays or contrasting colors like pale yellows or oranges, ensuring a clear distinction and improved readability. Thoroughly testing the color combination with accessibility tools is vital to guarantee compliance with WCAG guidelines and create an inclusive user experience. Remember to evaluate different screen types as well, as the color may appear different on each of them. Also remember to account for possible changes in the future, when designing your color scheme.
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Applications
Web Design
In web design, #0D5BA7 can be utilized for headings, call-to-action buttons, and navigational elements to create a visually appealing and engaging user interface. Its calming yet authoritative presence makes it suitable for websites related to finance, technology, and education, as it conveys trustworthiness and reliability. When combined with complementary colors like light oranges or yellows, it can create a balanced and harmonious color scheme. Additionally, #0D5BA7 can be used in infographics and data visualizations to represent key metrics and trends, adding a professional and polished touch to the presentation. The color can be applied as background for icons to deliver a clean design. For example, a white icon over the blue background can make for a great user experience.
Interior Design
In interior design, #0D5BA7 can be incorporated into wall paint, furniture upholstery, and decorative accents to create a serene and sophisticated ambiance. Its calming properties make it an excellent choice for bedrooms, living rooms, and home offices, promoting relaxation and focus. When paired with natural materials like wood and stone, it can evoke a sense of harmony and tranquility. Furthermore, #0D5BA7 can be used in bathrooms and spas to create a spa-like atmosphere, enhancing the overall sense of well-being and rejuvenation. To add a subtle touch, use it as background on a single wall. The color can also be used for decorative items such as flower pots or sculptures.
Branding
Fun Blue can serve as the foundational brand color of a company, representing reliability and serenity. Use it for logo designs, business cards, and website theming. Pair it with neutral tones such as white or light gray for a clean and professional image. For marketing materials, this color will invoke a sense of trust and sophistication. For example, the color can be used as a base for presentations or even for clothing in a corporate environment.