Tarawera
General Information about #0D3B4A
The hex color #0D3B4A, also known as Tarawera, is a dark, muted shade of blue-green. In the RGB color model, it is composed of 5.1% red, 23.1% green, and 29% blue. This color falls into the cyan-blue hue range, offering a subdued and sophisticated aesthetic. It's often associated with qualities like stability, trust, and depth. Tarawera is a color that can evoke feelings of tranquility and professionalism, making it a versatile choice for various design applications. Its hexadecimal nature makes it useful in webdesign. The color belongs to the dark color space, it is not perceived very bright by human vision.
The hex color #0D3B4A, also known as Tarawera, presents some accessibility challenges primarily due to its dark nature. When used as a background color, it requires very light text to ensure sufficient contrast for readability. According to WCAG guidelines, the contrast ratio between text and background should be at least 4.5:1 for normal text and 3:1 for large text. Using #0D3B4A with dark or moderately dark text colors would fail these contrast requirements, making it difficult for users, especially those with visual impairments, to read the content. To improve accessibility, consider pairing #0D3B4A with colors like #FFFFFF (white), #F0F0F0 (light gray), or other very light shades. Tools like contrast checkers can help verify if the chosen color combinations meet accessibility standards, ensuring a more inclusive design. Also, avoid using this color for essential interactive elements without proper contrast.
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Applications
Web Development and UI Design
In web development, #0D3B4A can serve as a sophisticated background color for website headers or footers, lending a touch of elegance. It's also suitable for call-to-action buttons when paired with contrasting text to ensure readability and draw attention. In UI design, this color can be used for sidebars or navigation menus, providing a visually appealing and structured layout. However, care should be taken to ensure sufficient contrast with text and other interactive elements to meet accessibility standards and provide a seamless user experience. It evokes trust and stability, which can be beneficial for corporate websites.
Fashion and Interior Design
#0D3B4A can be a fashionable choice for creating elegant and understated clothing designs. It works particularly well in formal wear or sophisticated casual outfits. As an accent color, it can be incorporated into accessories like scarves or handbags, adding a subtle touch of color to neutral ensembles. In interior design, #0D3B4A can create a serene and calming atmosphere when used for wall paint in bedrooms or studies. It pairs well with natural wood tones and light-colored furniture to create a balanced and inviting space.
Branding and Corporate Identity
Tarawera (#0D3B4A) is excellent for branding that needs to convey trustworthiness and stability. Its understated elegance works well for financial institutions, tech companies, or any organization seeking to project reliability. You can use it as a primary brand color on websites, marketing materials, and even in office decor to consistently reinforce your brand's values and identity. Combine it with complementary colors in your logo and promotional content to create a memorable visual impression.