Tarawera
General Information about #0D3951
The hexadecimal color code #0D3951, commonly referred to as Tarawera, represents a dark shade of cyan-blue. In the RGB color model, it is composed of 5.1% red, 22.4% green, and 31.8% blue. This translates to a relatively low red component and a significantly higher proportion of green and blue, resulting in its characteristic blue hue. The color is often associated with qualities such as depth, stability, and sophistication. It is frequently used in designs aiming to convey trust and professionalism. Tarawera is named after a volcano in New Zealand, with its hue being representative of deep waters and natural environments. It is a color often found in branding and web design scenarios seeking to create a sense of calm and reliability. In the CMYK color model, it is composed of high percentages of cyan, magenta, and yellow, with a minimal amount of black. Because of its saturation, it may also be a good option as an accent color in a limited color palette.
The color #0D3951, also known as Tarawera, presents some accessibility challenges, especially concerning color contrast. When used as text against a white background, the contrast ratio is relatively low, potentially making it difficult for users with visual impairments to read. To ensure inclusivity, it's advisable to pair this dark color with significantly lighter shades for text or interactive elements. In terms of web accessibility guidelines (WCAG), careful consideration is required to meet minimum contrast ratios for different levels of compliance. For instance, large text benefits from a lower contrast ratio requirement, while smaller text demands a higher one. Testing the color combination with accessibility tools is highly recommended to validate its compliance and ensure a better user experience for everyone. Also consider the use of a focus indicator for interactive elements when using this color.
Shades
Digital Color Formats
Alternative colors
Applications
Corporate Branding
This color exudes a sense of professionalism and trustworthiness, making it well-suited for branding in the finance or consulting industries. It can be used for logos, website headers, and other visual elements to convey stability and reliability. The dark hue also works well for creating a sophisticated and understated brand identity.
Web Design
In web design, #0D3951 can be used to create a calming and immersive user experience, especially for websites related to nature, conservation, or environmental awareness. It can serve as the primary background color or be used for navigation menus and interactive elements to create a cohesive and visually appealing design. Moreover, this dark blue has been found to improve readability if used in a proper color scheme.
Fashion Design
This dark blue can be used in fashion design, specifically for creating elegant evening wear or sophisticated business attire. Its depth and richness add a touch of class, making it suitable for garments like dresses, suits, and coats. Accenting with lighter colors or metallics can bring out the beauty of this deep hue.