Elephant
General Information about #0D354A
#0D354A, also known as Elephant, is a dark, desaturated blue-gray color. It belongs to the cool color family, evoking feelings of calmness, stability, and sophistication. In the RGB color model, it is composed of 5.1% red, 21.6% green, and 29% blue. In the CMYK color model, used in printing, it consists of 82.4% cyan, 25.9% magenta, 0% yellow, and 71% black. The hexadecimal representation #0D354A is commonly used in web design and digital applications. This color is often associated with professionalism, trustworthiness, and depth, making it a popular choice for corporate branding, website design, and other visual communication materials aiming to convey a sense of reliability and elegance. It's also a good color to induce relaxation, making it suitable for bedrooms and other spaces designed for rest.
The hex color #0D354A, also known as Elephant, presents some accessibility challenges, particularly in text applications. Its low lightness value (approximately 8%) means that it requires very light text (white or near-white) to achieve sufficient contrast for readability. According to WCAG guidelines, a contrast ratio of at least 4.5:1 is recommended for normal text and 3:1 for large text. Using #0D354A for text on a dark background would likely fail these guidelines. However, it can be used effectively for decorative elements or as a background color if paired with very light, high-contrast foreground elements. To ensure accessibility, always check the contrast ratio using online tools and consider providing alternative high-contrast themes for users with visual impairments. The color should not be used for crucial information or interactive elements without proper contrast.
Shades
Digital Color Formats
Alternative colors
Applications
Web Design Background
In web design, #0D354A can be used as a sophisticated background color for website headers or footers. Its dark and muted tone provides a sense of elegance and professionalism, making it suitable for corporate websites or portfolios. When used as a background, ensure that text and other elements have sufficient contrast for readability. It can also be incorporated into graphic elements such as icons or buttons, adding a touch of depth and visual interest. This color works particularly well when paired with lighter shades of blue or gray to create a cohesive and balanced design.
Interior Design Accent
In interior design, #0D354A can be utilized as an accent wall color to create a calming and sophisticated atmosphere in living rooms or bedrooms. This color pairs well with natural wood tones and lighter neutral colors such as beige or off-white. Accessorize with metallic accents such as gold or copper to enhance the richness of the color. For a bolder look, combine it with pops of brighter colors like teal or mustard yellow. The color adds depth and character to any space, while creating a relaxed atmosphere.
Branding and Corporate Identity
#0D354A makes an excellent choice for branding materials, particularly for companies aiming to convey trustworthiness and stability. It can be used in logos, business cards, and marketing collateral. The color projects a sense of professionalism and reliability, making it suitable for financial institutions, law firms, or consulting agencies. Pair with clean typography and minimalist design elements to achieve a modern and sophisticated brand identity. Consider using lighter shades of blue or gray as secondary colors to complement the main color and create a balanced visual impact.