Blue Whale
General Information about #0D3150
The hex color #0D3150, also known as 'Blue Whale', is a dark shade of blue, characterized by its depth and muted tone. In the RGB color model, it is composed of 5.1% red, 19.2% green, and 31.4% blue. This color evokes a sense of tranquility, stability, and sophistication, reminiscent of deep ocean waters. Due to its low lightness value, it is considered a dark color and is often used to create a sense of depth or drama in designs. In color psychology, dark blues are often associated with trust, loyalty, and intelligence, making it a popular choice for corporate branding and serious design projects. It's essential to consider contrast ratios when using this color in web design to ensure accessibility.
The color #0D3150, a deep, muted blue, presents several accessibility considerations for web design. Its low lightness value (approximately 9%) means it has inherently low contrast against common background colors like white. According to WCAG guidelines, sufficient contrast is crucial for users with visual impairments to perceive content effectively. To ensure accessibility, pairing #0D3150 with very light colors like whites, creams, or pale yellows is essential to meet contrast ratios of at least 4.5:1 for normal text and 3:1 for large text. Using a contrast checker tool is highly recommended. Additionally, avoid using this color for essential interactive elements if adequate contrast cannot be achieved, as this would hinder usability for many users. For users with cognitive disabilities, be mindful of color combinations; avoid pairing this dark blue with other very dark shades to prevent visual strain.
Shades
Digital Color Formats
Alternative colors
- #2E5984
A slightly lighter blue that provides better contrast against white backgrounds while maintaining a similar aesthetic.
- #E0E0E0
A neutral gray that can be used as a background color to complement #0D3150 and improve readability.
- #345B7D
A lighter shade of the original color to improve contrast against white, while still offering a similar tone.
Applications
Corporate Website Design
In web design, #0D3150 can be used for headers and navigation bars to create a sophisticated and professional look. It is particularly effective for websites targeting financial services or corporate clients. The color evokes trust and stability, making it a good choice for branding elements. Ensure adequate contrast with text and background elements to meet accessibility standards. It can also be used sparingly for icons or accents to add depth without overwhelming the user interface. Pairing it with lighter accent colors can create a visually appealing and balanced design.
Interior Design - Calming Spaces
In interior design, #0D3150 can be used to create a calming and sophisticated atmosphere in bedrooms or living rooms. It works well as a wall color in rooms with ample natural light, or as an accent color for furniture and textiles. Pair it with neutral colors like beige or gray for a balanced look, or with pops of brighter colors like yellow or orange for a more playful feel. Consider using it in combination with natural materials like wood or stone to enhance its organic appeal.
Fashion - Elegant Attire
In fashion, #0D3150 can be used for elegant evening wear or professional business attire. It is a versatile color that can be dressed up or down, making it suitable for a variety of occasions. Pair it with silver or gold accessories for a sophisticated look, or with bright colors like red or yellow for a more daring statement. Consider using it in combination with textures like velvet or silk to add depth and richness to the outfit. It's particularly flattering on individuals with cooler skin tones.