Blue Whale
General Information about #0D3050
The hex color #0D3050, also known as Blue Whale, is a dark shade of blue with a subtle depth and a sense of sophistication. It is composed of 5.1% red, 18.8% green, and 31.4% blue. In the RGB color model, it represents a relatively low intensity across all color channels, contributing to its muted and calming effect. This color is often associated with qualities like tranquility, stability, and professionalism, making it suitable for various design applications that seek to convey these attributes. The color is similar to other deep blues, such as navy, but offers a unique character due to its specific chromaticity coordinates and the slight variations in the red, green, and blue components that define its hue and luminance. Its hexadecimal representation makes it easily usable in digital designs, ensuring consistency across different platforms and devices.
The hex color #0D3050, often referred to as Blue Whale, presents some accessibility challenges, primarily due to its low luminance. When used as a background color, sufficient contrast with foreground text is crucial to ensure readability for users with visual impairments. A contrast ratio of at least 4.5:1 is recommended for normal text and 3:1 for large text, as per WCAG guidelines. Tools like contrast checkers can assist in verifying compliance. Using lighter shades of text like white or very light grays can help improve the contrast. Also, consider providing alternative color schemes or themes that offer better contrast options, allowing users to customize their viewing experience based on their individual needs and preferences. Additionally, avoid using this color as the sole means of conveying information, and always provide alternative cues such as text labels or icons.
Shades
Digital Color Formats
Alternative colors
Applications
Web Design
In web design, Blue Whale can be used for website headers or navigation bars to create a sophisticated and calming atmosphere. Its dark tone pairs well with lighter text and imagery, providing a professional look. Consider using it sparingly as a primary background color and more effectively as an accent to highlight important sections. Furthermore, in data visualizations, this color can represent data points with lower values or less significance. The color can be used to establish visual hierarchy and guide the user's attention to the most important data.
Interior Design
In interior design, Blue Whale can be applied to create a tranquil and elegant space. Use it as an accent wall color in living rooms or bedrooms to evoke a sense of calmness. The color pairs well with natural wood tones and metallic accents like gold or brass. Consider using it in smaller doses to avoid overwhelming the space, such as in cushions, throws, or artwork. Incorporate lighter and warmer colors to balance the coolness of the blue tone.
Corporate Branding
Blue Whale is suitable for creating business cards and letterheads where a sense of professionalism and reliability is desired. It can be paired with a clean, sans-serif font in white or light gray for readability. The color conveys a sense of trust and stability, making it ideal for businesses in finance, consulting, or technology. Use it sparingly and combine with simple, modern design elements to maintain a sophisticated look. Additionally, consider using it as a background for charts and graphs in business reports.