Bush
About the color Bush
The hexadecimal color code #0D2718 represents a dark shade of green, often associated with nature, growth, and stability. In the RGB color model, it consists of 5.1% red, 15.3% green, and 9.4% blue. This specific combination creates a muted, earthy tone that evokes feelings of calmness and tranquility. Colors like #0D2718 are frequently employed in designs aiming to establish a connection with the environment or convey a sense of reliability and trustworthiness. This makes it popular in the branding of organic products, environmental organizations, and businesses seeking to project a grounded and dependable image. Its dark tone gives a feel of trust.
The color #0D2718, also known as Bush, presents some accessibility challenges, particularly concerning color contrast. When used as text against a white background, the contrast ratio is quite low, making it difficult for users with visual impairments to read comfortably. According to WCAG guidelines, sufficient contrast is crucial for readability. Therefore, when using this color for text, it's essential to pair it with a light background to ensure readability for all users, including those with low vision or color blindness. Ideally, aim for a contrast ratio of at least 4.5:1 for normal text and 3:1 for large text. Consider using contrast checking tools to verify that your color combinations meet accessibility standards. Similarly, avoid using #0D2718 as the sole indicator of important interactive elements. Supplement color cues with text labels, icons, or other visual indicators to ensure that everyone can perceive and understand the function of UI elements.
Shades
Digital Color Formats
Alternative colors
- #2E5E41
A slightly lighter green offers better readability and maintains a natural feel.
- #556B2F
This olive green alternative provides a touch more brightness while keeping a similar earthy tone.
- #33691E
For improved accessibility on white backgrounds, this shade is recommended. It maintains an earthy tone but ensures better contrast.
Applications
Eco-Friendly Website Design
In web design, #0D2718 can be utilized to create a sense of nature and tranquility. It is suitable for websites related to environmental organizations, organic food brands, or outdoor adventure companies. Use it sparingly as an accent color for backgrounds, borders, or call-to-action buttons. Its dark shade can evoke feelings of stability and growth, which are beneficial for businesses aiming to project trust and reliability. It is recommended to balance it with lighter colors to prevent the design from appearing too somber or heavy. For instance, combining it with off-white or pale yellow can create a harmonious and inviting user experience. It is also fitting for headers and footers.
Nature-Inspired Interior Decor
In interior design, #0D2718 can be incorporated to bring the serenity of the outdoors inside. It is especially effective in creating a relaxing atmosphere in living rooms or bedrooms. Pair it with natural materials like wood, stone, and linen to enhance the organic feel. This color can be used for accent walls, furniture upholstery, or decorative accessories. To prevent the room from feeling too dark, balance it with light-colored walls and plenty of natural light. Green plants will complement the color and further reinforce the nature-inspired aesthetic. Consider incorporating this color into your room.
Earthy Fashion Accents
In fashion, #0D2718 can be used to create a sophisticated and understated look. It is suitable for outerwear, such as jackets or coats, as well as accessories like scarves or hats. This color pairs well with neutral tones like beige, gray, and brown, creating a versatile and timeless style. It can also be combined with brighter colors like mustard yellow or burgundy for a bolder and more contemporary look. This color is excellent for blending with nature.