Downriver
General Information About Downriver
The hex color #0D2451, also recognized as Downriver, is a deep, muted shade of blue. It belongs to the blue color family and evokes feelings of tranquility, stability, and sophistication. In the RGB color model, its components are 13 red, 36 green, and 81 blue, represented as RGB(13, 36, 81). In the CMYK color model, which is used for printing, it consists of approximately 84% cyan, 56% magenta, 0% yellow, and 68% black. This color is often used in designs that aim to convey trust, reliability, and professionalism. Its subtlety makes it versatile for various applications, from web design to branding, where a sense of quiet authority is desired. It is a dark color, so when using it, it is important to be mindful of the color contrast, so readability remains excellent.
The hex color #0D2451, also known as Downriver, presents some accessibility challenges, particularly concerning color contrast. When used as a background color, it is essential to pair it with a light text color to ensure sufficient contrast for readability. According to WCAG guidelines, a contrast ratio of at least 4.5:1 is recommended for normal text and 3:1 for large text. Due to its dark nature, #0D2451 requires careful consideration to meet these standards. Tools like contrast checkers can help web developers verify that their color combinations are accessible to users with visual impairments. It is advisable to avoid using this color for small text or intricate details unless paired with a very light color to ensure content is easily perceivable.
Shades
Digital Color Formats
Alternative colors
Applications
Web Design
In web design, #0D2451 can be employed to create a sense of depth and sophistication in backgrounds, headers, or navigation bars. When coupled with lighter accents or typography, it can establish a professional and trustworthy aesthetic. However, accessibility should remain a priority by ensuring adequate contrast with foreground elements.
Interior Design
In interior design, Downriver can serve as a grounding color in a room, for example, on a feature wall or upholstery. It pairs beautifully with metallic accents like gold or copper, as well as natural materials like wood and leather. Balancing the depth of this shade with lighter elements and ample lighting is crucial to prevent the space from feeling too dark or oppressive.
Branding
Downriver can be incorporated into brand identities to convey stability, intelligence, and authority. It works well for companies in the finance, technology, or legal sectors. When using this color in branding, it's important to choose complementary colors that will help the brand stand out and create a memorable visual impression.