Persian Blue
About Persian Blue (#0D23D9)
Persian Blue, represented by the hexadecimal color code #0D23D9, is a deep, saturated blue hue reminiscent of the historical pigments used in Persian art and ceramics. It belongs to the blue color family and is characterized by its strong presence and high chroma. In the RGB color model, #0D23D9 is composed of 5.1% red, 13.7% green, and 85.1% blue. The CMYK breakdown is 94% cyan, 84% magenta, 0% yellow, and 15% black. This color is often associated with feelings of trust, stability, and intelligence, making it a popular choice in branding and design for technology companies, financial institutions, and educational organizations. Its vibrant and distinctive nature allows it to stand out and create a memorable visual impact.
The hex color #0D23D9, also known as Persian Blue, presents several accessibility considerations, particularly in web design. Its high saturation and relatively low lightness value mean that text rendered in this color might be difficult for users with visual impairments to read, especially those with low vision or color blindness. It is crucial to ensure sufficient contrast between text using #0D23D9 and its background. A contrast ratio of at least 4.5:1 is recommended for normal-sized text, and 3:1 for large text (14pt bold or 18pt regular). Using online contrast checkers can help verify compliance with WCAG (Web Content Accessibility Guidelines) standards. Additionally, avoid using this color as the sole indicator of important information; always provide redundant cues, such as text labels or icons, to ensure inclusivity for all users.
Shades
Digital Color Formats
Alternative colors
- #3366ff
A slightly lighter blue offers better readability against white backgrounds, improving accessibility.
- #4682b4
A desaturated blue can be easier on the eyes, especially for users sensitive to bright colors.
- #1e90ff
This color offers a better contrast ratio against light backgrounds while maintaining a similar aesthetic.
Applications
Call-to-Action Buttons
Persian Blue (#0D23D9) can be used for creating a bold and striking call-to-action button. Its vibrant nature immediately grabs the user's attention, encouraging interaction. When paired with a light or neutral background, the button stands out, effectively guiding users towards desired actions, such as signing up for a newsletter, making a purchase, or exploring additional content. Ensure adequate contrast between the button text and the background color for optimal readability and accessibility.
Data Visualization
In data visualization, Persian Blue can be employed to represent key data points or highlight important trends in charts and graphs. Its distinct color allows viewers to easily differentiate it from other data sets, facilitating quick comprehension of complex information. Consider using it for primary data series or to emphasize significant changes or outliers. Pairing it with softer, complementary colors for supporting data can create a balanced and informative visual representation.
Website Headers and Navigation
Persian Blue can be incorporated into website headers and navigation bars to create a visually appealing and engaging user experience. Its richness adds a touch of sophistication and professionalism to the overall design, making it a suitable choice for brands aiming to convey trust and expertise. When used strategically, it helps to define the website's visual identity and enhances user navigation, making it easy for visitors to find what they are looking for.