Downriver
General Information
The color #0D2350, also known as Downriver, is a dark shade of blue. It belongs to the blue color family and is often associated with qualities like depth, stability, and sophistication. In the RGB color model, it is composed of 5.1% red, 13.7% green, and 31.4% blue. Its CMYK values are 67.8% cyan, 56.2% magenta, 0% yellow, and 68.6% black. This color is often used in contexts where a sense of seriousness, reliability, or professionalism is desired. In web design, it can be employed for backgrounds, headings, or accents, particularly in industries such as finance, law, or technology. The hex code #0D2350 is a specific representation of this particular shade of dark blue within the digital color space.
The hex color #0D2350, also known as Downriver, presents certain accessibility considerations, particularly in web design. Its dark hue results in a low contrast ratio when paired with similarly dark colors. This can pose challenges for users with visual impairments, making it difficult to distinguish text or graphical elements. To ensure accessibility, it's crucial to use #0D2350 with light-colored backgrounds or text. White (#FFFFFF) or very light grays offer sufficient contrast to meet WCAG (Web Content Accessibility Guidelines) standards. Developers should also consider providing alternative styling options, such as high-contrast themes, to cater to users with specific visual needs. Testing the color combination with accessibility tools is highly recommended to validate its usability for a diverse audience. Remember to also account for color blindness by ensuring that information isn't conveyed solely through color.
Shades
Digital Color Formats
Alternative colors
Applications
Web Design
In web design, Downriver (#0D2350) can be employed as a primary color for website headers, footers, or sidebars to establish a sense of sophistication and depth. Its subdued nature makes it suitable for websites in the finance, legal, or consulting industries, where conveying trustworthiness is crucial. When using it for text, ensure sufficient contrast by pairing it with light colors like white or cream. It can also be used effectively in data visualizations, such as charts and graphs, to represent a specific category or highlight important information. The color's dark tone can add a professional touch to presentations and reports, creating a visually appealing and engaging experience for the audience.
Interior Design
In interior design, Downriver (#0D2350) can be used as an accent color to bring depth and a sense of calm to a room. It works well in bedrooms or studies, creating a serene and focused environment. Pair it with lighter, warmer neutrals like beige or cream for a balanced and inviting space. The color can be incorporated through painted walls, upholstery, or decorative accessories like cushions and throws. It can also be used in combination with natural materials like wood or stone to create a sophisticated and grounded aesthetic. Consider using it in smaller doses, such as on a feature wall or in artwork, to avoid overwhelming the space with darkness.
Branding
Downriver (#0D2350) offers a fantastic selection for branding materials and corporate identity. Its somber and business-like tone inspires confidence in customers and clients. It is an ideal color for representing legal firms, financial institutions and security companies. This color's naturally serious affect may be used in logos, letterheads and promotional materials.