Ultramarine
General Information about Ultramarine
The hex color code #0D198B represents a dark shade of blue, often referred to as ultramarine. It is composed of 5.1% red, 9.8% green, and 54.5% blue. In the RGB color model, this translates to 13 red, 25 green, and 139 blue. This color is commonly associated with depth, stability, and trust, making it a popular choice for corporate branding and digital interfaces. The color is located in the blue-violet part of the color spectrum and it is perceived as a cool color. Its intensity is relatively high, and the overall impression is one of seriousness and reliability. Ultramarine is used to evoke a sense of authority and competence.
The color #0D198B, a deep ultramarine, presents some accessibility challenges, particularly concerning color contrast. When using this color for text, it is crucial to pair it with very light colors like white or very pale yellows to ensure sufficient contrast for readability. According to WCAG guidelines, a contrast ratio of at least 4.5:1 is recommended for standard text and 3:1 for large text. Using a color contrast checker is essential to verify that the chosen text and background color combination meets these standards. This color may not be suitable for users with low vision or color blindness if used improperly. Ensure that all essential information conveyed through color is also available through other means, such as text labels or symbols.
Shades
Digital Color Formats
Alternative colors
Applications
Web Design
In web design, #0D198B can be used for creating a sense of depth and sophistication. It can be employed in website headers, navigation bars, and accent elements to draw attention and convey a sense of trust. This color works particularly well in the technology, finance, and education sectors. To prevent eye strain pair it with lighter shades and sufficient white space. The color can also be used to highlight call-to-action buttons and links. Always consider the target audience and brand identity to determine if this deep blue aligns with the overall messaging.
Fashion
In fashion, ultramarine adds a pop of color to evening wear, casual wear, and accessories. It can be used as the main color for a dress or blouse or as an accent color for scarves, hats, and jewelry. Because it evokes peace and meditation it can be considered as an option for yoga clothing and streetwear. This color pairs well with neutral tones such as grey, black, and white, but can also be combined with brighter colors such as yellow or orange for a more daring look.
Interior Design
This particular blue hue can bring a calming yet strong aesthetic to a room. Because the color is quite dominant, it should be used carefully. Consider painting one wall to create a strong contrast and match furniture and decoration to the wall to achieve a unique look. It's also an option to use #0D198B as an accent color in pillows, blankets, or art pieces. Complementary colors, like yellow or gold, can enhance the blue and make the room feel more vibrant and balanced. It's a great solution for study rooms.