Ultramarine

General Information about #0D188B

The hexadecimal color code #0D188B represents a deep shade of blue, often referred to as ultramarine. It is composed of 5.1% red, 9.4% green, and 54.5% blue. In the RGB color model, it translates to R:13, G:24, B:139. This color is commonly associated with qualities like depth, stability, and intelligence. In color psychology, blue often evokes feelings of calmness and trustworthiness, making it a popular choice for branding and design elements related to corporate identity, finance, and technology. Its richness and intensity make it suitable for creating a sense of sophistication and professionalism. The color is frequently used in visual representations that aim to convey authority and expertise. Due to its dark nature, it should be paired with lighter colors to ensure readability and accessibility.

The color #0D188B, a deep ultramarine, presents some accessibility challenges, particularly when it comes to text and user interface design. Due to its low luminance, it requires careful consideration of contrast ratios to ensure readability for users with visual impairments. When using this color for text, it is crucial to pair it with a light color for the background to meet WCAG (Web Content Accessibility Guidelines) standards for contrast. A contrast ratio of at least 4.5:1 is recommended for normal text and 3:1 for large text. Using it for interactive elements such as buttons or links requires providing sufficient visual cues to indicate their interactive nature. Adding borders or using hover effects that significantly change the color can enhance usability. This color could be problematic for users with color vision deficiencies, depending on the surrounding colors, so testing with color blindness simulators is advisable. Overall, while #0D188B can be visually appealing, it necessitates thoughtful application to ensure inclusive design practices.

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Applications

• Web Design

  In web design, #0D188B can be used for headers, navigation bars, or as an accent color to create a sophisticated and professional look. Its depth can add a sense of richness to the overall design, making it suitable for websites aiming for a luxurious or authoritative feel. However, it's important to use it sparingly and balance it with lighter colors to prevent the design from feeling too heavy or overwhelming. It can also be effective for highlighting key information or calls to action when used judiciously.

• Interior Design

  In interior design, #0D188B can be used to create a calming and elegant atmosphere. It works well in bedrooms, studies, or living rooms, particularly when paired with neutral colors like white, gray, or beige. It can be used as an accent wall color or for furniture upholstery to add depth and visual interest to the space. The color creates a serene environment and promotes relaxation.

• Fashion

  In fashion, this color is perfect for evening wear or formal attire. It exudes confidence and sophistication. Pair it with silver or gold accessories for a luxurious look. Using it as a contrast element with neutral palettes such as white or black can make it an eye-catching color.

Complementary color

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