Ultramarine
General Information About Ultramarine
The color #0D188A, also known as Ultramarine, is a deep shade of blue that evokes feelings of calmness, stability, and authority. It belongs to the blue color family and is characterized by its strong presence and depth. In color psychology, blues are often associated with trust, loyalty, and intelligence, making them popular choices for corporate branding and professional environments. Ultramarine, in particular, is often associated with the ocean or the night sky, suggesting vastness and serenity. It is a color that conveys a sense of sophistication and can be used to create a feeling of depth and mystery. The name 'Ultramarine' originates from the Latin 'ultramarinus', literally meaning 'beyond the sea', as the pigment was originally imported from Asia.
The color #0D188A, a deep ultramarine, presents some accessibility challenges. Its low luminance of approximately 3% means that it requires careful consideration of contrast ratios when used for text or interactive elements. According to WCAG guidelines, the minimum contrast ratio for standard text (AA level) is 4.5:1, and for large text (14pt bold or 18pt regular) it is 3:1. Using #0D188A against a white background fails to meet these requirements, making it difficult for users with visual impairments to read. Therefore, it is crucial to pair this color with significantly lighter hues. Accessible color combinations could involve shades of white, pale yellow, or light gray to ensure readability and usability. Tools for checking contrast ratios can assist designers in verifying compliance with accessibility standards and creating inclusive designs.
Shades
Digital Color Formats
Alternative colors
- #2e3192
A slightly lighter shade of blue can offer improved contrast while maintaining a similar aesthetic.
- #483d8b
A more desaturated blue can provide a softer visual impact, making it easier to combine with other colors.
- #1e90ff
A bright blue that still captures some of the depth, but ensures legibility and visual clarity against various backgrounds.
Applications
Web Design
In web design, #0D188A can be used for creating a sophisticated and professional look. It is suitable for header backgrounds, accents, or call-to-action buttons when paired with appropriate contrasting text. For example, it can be used on a finance company website to evoke trust and security. However, avoid using it for body text due to low contrast. Consider using it alongside lighter shades of blue or complementary colors like yellow for a balanced design.
Fashion Design
In the fashion industry, #0D188A can be incorporated into evening wear, accessories, or as a bold accent color in patterns. It conveys elegance and sophistication. A designer might use this shade for a silk scarf or as a detail on a tailored suit. It pairs well with metallic accents such as gold or silver, or with neutral tones like gray or black to create a striking visual impact. The intensity of the color makes it a statement piece.
Interior Design
In interior design, #0D188A can be used to create a focal point in a room. An accent wall painted in this color can add depth and drama. It works well in studies or libraries to create a calming yet sophisticated atmosphere. It can be balanced with lighter, neutral colors like beige or white to prevent the room from feeling too dark. Furniture or decor items in complementary colors like mustard yellow can also create a harmonious look.