Ultramarine
General Information about Ultramarine
The hex color #0D148B, also known as Ultramarine, is a deep and rich shade of blue. It belongs to the blue color family and is characterized by its strong saturation and relatively low lightness. In the RGB color model, it is composed of 5.1% red, 7.8% green, and 54.5% blue. This color is often associated with qualities such as trustworthiness, intelligence, stability, and authority. It is frequently used in branding and design to convey a sense of professionalism and reliability. Ultramarine's historical significance stems from its use in fine art, where it was highly valued for its vivid and lasting pigment. The color can evoke a sense of depth, calmness, and sophistication.
The color #0d148b, a deep, saturated blue, presents some accessibility challenges, especially when used as a background or text color. Due to its low luminance, it requires careful consideration of contrast ratios. When used as a background, it's crucial to pair it with a light text color, such as white or a very pale yellow, to ensure sufficient contrast for readability, meeting WCAG (Web Content Accessibility Guidelines) AA or AAA standards. Conversely, if used as a text color, it should be placed against a light background. Using color contrast tools to verify the contrast ratio is highly recommended. Avoid pairing it with other dark or similarly saturated colors as this can lead to visual strain and difficulty in distinguishing elements. Meaning should not be conveyed through color alone; supplement with text or other visual cues. Testing with users who have visual impairments is beneficial.
Shades
Digital Color Formats
Alternative colors
Applications
Web Design
In web design, #0d148b can serve as a primary color for themes needing a sense of authority and trust, such as banking or legal services websites. As a background for hero sections, it creates a strong, immersive visual experience. When employed sparingly for buttons or links, paired with appropriate hover states, it guides user interaction effectively. Ensure proper contrast with text and other interactive elements to meet accessibility standards and maintain a user-friendly interface. Using it in combination with lighter blues or complementary colors like yellow or orange can create visually appealing and balanced designs.
Fashion
In fashion, this deep ultramarine can be used for evening gowns or sophisticated business attire. It works well as a statement color when paired with neutral tones like gray, beige, or black. The color can be incorporated into accessories such as scarves, handbags, or jewelry to add a pop of color to a more subdued outfit. For a bolder look, consider pairing it with complementary colors like gold or mustard yellow. The color conveys a sense of elegance, confidence, and refined taste.
Interior Design
In interior design, ultramarine serves as an accent wall color in a living room or bedroom to create a calming and sophisticated atmosphere. It can be incorporated into furniture upholstery or decorative pillows to add depth to a neutral color scheme. The color pairs well with natural materials like wood and stone, creating a harmonious and inviting space. For a bolder statement, consider using it in combination with metallic accents like gold or silver. The color evokes a sense of luxury, serenity, and intellectual curiosity.