Ultramarine

General Information about Ultramarine

Ultramarine, represented by the hex code #0D13A7, is a deep blue color historically derived from the pigment lapis lazuli. Its name literally means "beyond the sea," reflecting its origin as an imported pigment. In the RGB color model, it consists of 5.1% red, 7.5% green, and 65.5% blue. The color is often associated with royalty, intelligence, and calmness. In art, it has been prized for its vividness and permanence. In the digital realm, Ultramarine can be used to evoke feelings of trust and authority, making it suitable for corporate branding and website design. The color's depth and richness also make it a popular choice for creating visually appealing graphics and illustrations.

The hex color #0D13A7, also known as Ultramarine, presents some accessibility challenges, particularly concerning color contrast. When used as a foreground color for text, it requires a very light background to meet WCAG (Web Content Accessibility Guidelines) standards for readability. A dark color like this can cause issues for users with low vision or color blindness if sufficient contrast isn't provided. It's essential to test the color combination with accessibility tools to ensure it meets the minimum contrast ratio of 4.5:1 for normal text and 3:1 for large text. Using this color for purely decorative purposes alleviates accessibility concerns, but for functional elements, careful consideration is vital. Alternatives might include using a lighter tint of the same hue or pairing it with a contrasting color like yellow or white to enhance visibility and usability.

Shades

Digital Color Formats

Alternative colors

Applications

• Web Design

  Ultramarine (#0D13A7) can be used in website headers and footers to create a sense of sophistication and trust. The deep blue conveys stability and professionalism, making it suitable for corporate or financial websites. It can be paired with a lighter accent color to draw attention to key elements and ensure readability. In UI design, this color can be used for primary action buttons or navigation menus, providing a clear visual cue to users. However, care should be taken to ensure sufficient contrast against the background to meet accessibility standards. The color psychology of Ultramarine suggests reliability and authority, making it a great choice for brands that want to project these qualities. This makes it applicable for interactive dashboards and data visualizations.

• Interior Design

  In interior design, Ultramarine can be used as an accent color in a room to add a pop of visual interest. It works well in spaces where you want to create a sense of calm and tranquility, such as bedrooms or home offices. Pair it with neutral colors like white or gray to balance the intensity of the blue. Textiles, such as cushions or curtains, can incorporate Ultramarine to introduce color without overwhelming the space. The color can also be used for statement furniture pieces or artwork to create a focal point in the room. In fashion, Ultramarine can be used in accessories or as a base color for garments. The choice depends on the context of the outfit and overall style.

• Mobile Application Development

  This shade of blue can be effectively used in mobile application development. It can serve as the primary brand color throughout the app, creating a sense of brand recognition and consistency. Ultramarine can be utilized in various UI elements, such as navigation bars, buttons, and icons, to create a visually appealing and cohesive user experience. Its depth conveys a sense of reliability and trustworthiness, making it ideal for apps in the finance, education, or healthcare sectors. For effective UI design, this color should be carefully combined with complementary hues to ensure optimal readability and visual balance. This creates an intuitive and visually pleasing interface.

Complementary color

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