Ultramarine
General Information about Ultramarine
The color #0D0EA7, commonly known as Ultramarine, is a deep, vivid shade of blue with a strong presence. It is located in the blue region of the color spectrum and is often associated with qualities such as depth, stability, and trust. The color's hex code #0D0EA7 breaks down into red, green, and blue components, with relatively low red and green values and a high blue value, hence its intense blue appearance. Ultramarine historically derives from the pigment lapis lazuli, making it a prized and valued color. In modern color theory, Ultramarine can evoke feelings of calmness, serenity, and sophistication, making it a versatile color for various applications in design and art.
The color #0D0EA7, also known as Ultramarine, presents specific accessibility challenges, especially in web design. Its low luminance value can make it difficult to read when used as text on a white or light-colored background. According to WCAG (Web Content Accessibility Guidelines), sufficient contrast between text and background is crucial for readability. To ensure accessibility, it is recommended to use #0D0EA7 with a high luminance background or use it sparingly for decorative purposes. When using it for text, consider pairing it with a light color like #FFFFFF or #F0F0F0 to meet the minimum contrast ratio of 4.5:1 for normal text and 3:1 for large text. Tools like contrast checkers can help verify compliance. Also, avoid using color alone to convey important information; always include text or other visual cues.
Shades
Digital Color Formats
Alternative colors
A lighter shade of blue that provides better contrast on white backgrounds, enhancing readability while maintaining a similar aesthetic.
A slightly desaturated blue that offers a softer visual impact, making it suitable for backgrounds and elements where subtlety is desired.
A vivid color that retains a hint of the original tone, while increasing impact and visibility for call to action and highlight elements.
Applications
Branding for Trust and Authority
Ultramarine (#0D0EA7) can be used to evoke trust, authority, and stability. Its deep, sophisticated tone makes it ideal for financial institutions, law firms, and government agencies. In branding, it can be incorporated into logos, websites, and marketing materials to project an image of professionalism and reliability. The color can be effective when combined with neutral shades like gray or white to create a balanced and trustworthy visual identity. Also, Ultramarine can be the primary color of buttons that link to trust pages or legal disclaimers.
Fashion and Apparel
Ultramarine (#0D0EA7) offers a bold statement for garments, particularly in evening wear and formal attire. It can be used as the primary color for dresses, suits, or accessories, conveying a sense of sophistication and confidence. It pairs well with metallics like silver or gold for added glamour. In casual wear, it can be used sparingly as an accent color in patterns or trims to add a touch of elegance. Furthermore, Ultramarine is a great choice for fashion brands and designers that focus on tradition and quality.
Interior Design
Ultramarine, with its depth and richness, introduces a calming and luxurious feel to living rooms and bedrooms. Its royal undertones are suitable for large rooms with lots of daylight, where it won't seem overwhelming. It is best implemented as an accent wall or paired with lighter, neutral colors like off-white or beige to balance its intensity. You can use it for furniture upholstery or decorative accents like pillows and throws to add depth. A very strong use case is in combination with brass and golden accents.