Ultramarine
General Information
The hexadecimal color code #0D0791 represents a dark shade of blue, specifically categorized as ultramarine. It is composed of 5.1% red, 2.7% green, and 56.9% blue. In the RGB color model, this translates to 13 red, 7 green, and 145 blue. In the CMYK color model, the values are 91% cyan, 95% magenta, 0% yellow, and 43% black. This indicates that the color is predominantly blue with a significant amount of cyan and magenta contributing to its depth. The color's perceived darkness stems from its low lightness value, making it appear rich and intense. This hex code is often used in designs where a sense of depth, sophistication, or calmness is desired. Due to its high blue component, it is associated with feelings of stability and trust.
The color #0D0791, a deep shade of ultramarine, presents significant accessibility challenges, particularly when used as text against a white or light-colored background. Its low luminance value results in poor contrast, making it difficult for users with visual impairments to read or distinguish elements. To improve accessibility, it is crucial to increase the contrast ratio by pairing it with a much lighter color, such as a bright yellow or a light gray. Additionally, avoid using this color for essential interactive elements or links without sufficient visual cues, as users may struggle to identify them. Consider providing alternative color schemes or themes to accommodate users with different visual needs. When using this color in web design, perform contrast checks using tools like WebAIM's Contrast Checker to ensure compliance with WCAG guidelines and promote inclusive design practices. Remember that prioritizing accessibility not only benefits users with disabilities but also enhances the overall user experience for everyone.
Shades
Digital Color Formats
Alternative colors
Applications
Web and Graphic Design
In web design, #0D0791 can serve as an accent color for headers or call-to-action buttons, provided sufficient contrast is ensured with the surrounding text and background. Its sophisticated and deep hue evokes feelings of trust and authority, making it suitable for websites in the finance or technology sectors. However, it should be used sparingly to avoid overwhelming the user interface. In graphic design, this color can be incorporated into logos or branding materials to convey a sense of professionalism and stability. When utilizing it in digital marketing, consider its psychological impact and ensure it aligns with the brand's messaging and target audience.
Interior Design
In interior design, #0D0791 can be used as an accent wall color or for upholstery to add a touch of elegance and sophistication to a space. It pairs well with neutral tones like beige or gray, creating a balanced and harmonious environment. This deep blue hue can also be incorporated into decorative elements such as cushions, curtains, or artwork to add depth and visual interest to a room. When used in lighting, this color can create a calming and relaxing atmosphere, making it suitable for bedrooms or living areas. Furthermore, its ability to evoke feelings of tranquility makes it an excellent choice for spaces designed for relaxation and contemplation.
Beauty and Fashion
In the beauty sector, particularly for makeup, #0D0791 can serve as a bold eyeshadow or eyeliner color. It creates a dramatic and sophisticated look, especially when paired with lighter eyeshadows. Moreover, it can be utilized in nail polish formulations for a unique and eye-catching manicure. The deep ultramarine hue adds a touch of luxury and creativity, making it suitable for special occasions or fashion-forward everyday wear. In the fashion sector, designers might use #0D0791 to produce elegant dresses or sophisticated accessories like handbags or scarves, offering a versatile and stylish touch to apparel.