Ultramarine
General Information about Ultramarine (#0D0695)
Ultramarine, represented by the hex code #0D0695, is a deep blue color with a rich history. Derived from the Latin 'ultramarinus,' meaning 'beyond the sea,' it was originally made from ground lapis lazuli, a rare and expensive gemstone imported from Afghanistan. During the Middle Ages and Renaissance, ultramarine was highly prized by artists and was often reserved for depicting important figures, such as the Virgin Mary. Nowadays, synthetic pigments have made ultramarine more accessible, but the color still retains its association with luxury and sophistication. In the RGB color model, it consists of 5.1% red, 2.4% green, and 58.8% blue.
The color #0D0695, a deep ultramarine, presents accessibility challenges, especially when used as text on a white background. Its low luminance value of approximately 2% means it offers insufficient contrast, failing WCAG (Web Content Accessibility Guidelines) standards for normal text. To ensure readability, a lighter color should be used as a background if this ultramarine is employed for text. For graphical elements, consider providing alternative visual cues besides color, such as patterns or text labels. If using it for interactive elements like buttons, ensure sufficient contrast upon hover or focus states. Remember that color blindness affects a significant portion of the population, so avoid relying solely on color to convey crucial information.
Shades
Digital Color Formats
Alternative colors
Applications
Web Design
Ultramarine can be used in website design to create a sense of sophistication and trust. It is often used in the financial or tech industries to convey stability and security. Its depth and richness also make it suitable for headings and call-to-action buttons where you want to grab the user's attention. The color is often paired with lighter, neutral colors to create a balanced and visually appealing interface. It is also good for dark-themed website designs.
Fashion & Interior Design
This color can be used in fashion design to add a touch of elegance and mystery. Ultramarine garments can be paired with gold or silver accessories for a luxurious look. It can also be used as an accent color in prints or embroidery. In interior design, ultramarine walls or furniture can create a dramatic and sophisticated atmosphere. It can be combined with white or cream to balance the intensity.
Data Visualization & Branding
In data visualization, ultramarine can be used to represent important data points or categories. It stands out well against lighter backgrounds, making it easy for viewers to quickly identify key information. However, it's important to use it sparingly and combine it with other contrasting colors to avoid overwhelming the audience. In branding, ultramarine can convey a sense of professionalism and reliability. It's often used in logos and marketing materials for companies that want to project a trustworthy image.