Diesel
General Information about #0D0401
The hex color code #0D0401 represents a very dark shade of brown, often described as 'Diesel'. It belongs to the family of brown colors, which are typically associated with earth, wood, and a sense of grounding and stability. In the RGB color model, #0D0401 consists of 5.1% red, 1.6% green, and 0.4% blue. Its CMYK values are 0% cyan, 68.8% magenta, 92.5% yellow, and 94.9% black. This indicates that to create this color in print, a significant amount of black ink is required, along with substantial portions of magenta and yellow. Due to its extremely low lightness value, #0D0401 is perceived as a very dark color, bordering on black, and is generally used to convey a sense of depth, seriousness, or earthiness in design applications.
The hex color #0D0401, a very dark shade of brown, presents significant accessibility challenges. Its extremely low luminance makes it unsuitable for use as text on a white or light-colored background, as the contrast would be far below the WCAG recommended levels. This would render the text nearly unreadable for individuals with normal vision and completely inaccessible for those with low vision or color blindness. Similarly, using #0D0401 as a background color with light text would also pose considerable problems. To ensure accessibility, it's crucial to use this color sparingly and only in situations where contrast is not a primary concern, such as in decorative elements or non-essential graphical details. Always prioritize sufficient contrast ratios (at least 4.5:1 for normal text and 3:1 for large text) to meet accessibility standards and provide an inclusive experience for all users.
Shades
Digital Color Formats
Alternative colors
Applications
Web Design & Branding
In web design, #0D0401 can be used sparingly for elements like thin borders, subtle shadows, or as a background for hero sections if paired with very light, high-contrast text. Because of its very dark nature, it is best used to create a sense of depth and sophistication. In branding, this color might be used by companies wishing to convey a sense of tradition, strength and stability. Because of the color's association with nature, it is also appropriate for products and companies related to forestry and logging. In interior design, the color is best used as a small accent, not as the primary color.
Fashion & Beauty
In fashion design, #0D0401 can be used for leather goods, such as belts and shoes, or for creating a sense of warmth and luxury in darker garments. It can also be a grounding element when paired with brighter colors. It would be unusual to have an entire garment in this color. In beauty, this shade could be used for eyebrow pencils or eyeliners, providing a natural and subtle definition. It could also be used in darker shades of nail varnish, particularly if aiming for a Gothic style. Care must be taken to match this shade with the rest of an outfit.
Interior Design
In interior design, #0D0401 can contribute to a cozy and grounded atmosphere, acting as an accent color in wooden furniture, picture frames, or small decorative items. It provides a stark contrast against lighter wall colors, enhancing the perceived depth of the room. It could also be used to make a small room feel more cramped. In other creative fields, the color could be used to represent earth or soil.