Ultramarine
General Information about #0D0197
The hexadecimal color code #0D0197 represents a deep shade of blue, often referred to as Ultramarine. It's composed of 5.1% red, 0.4% green, and 59.2% blue. In the RGB color model, this translates to 13 red, 1 green, and 151 blue. This color falls within the blue color spectrum and is characterized by its high blue component, giving it a vibrant and intense appearance. Ultramarine is often associated with qualities such as trust, loyalty, wisdom, confidence, intelligence, faith, truth, and heaven. In color psychology, deep blues like #0D0197 can evoke feelings of calmness and serenity, but can also be perceived as serious or formal depending on the context. This color is not frequently found in nature, making it feel somewhat artificial or technological. Its high saturation and relatively low brightness make it visually striking, especially when contrasted with lighter colors.
The color #0D0197, a deep ultramarine, presents several accessibility considerations for web design. Its low lightness value (very dark) means that it requires careful attention to contrast ratios, particularly with text. According to WCAG guidelines, standard text requires a contrast ratio of 4.5:1 against the background, while large text (14pt bold or 18pt regular) requires 3:1. Using #0D0197 as a background color necessitates very light text colors like white or very light grays to meet these standards. Insufficient contrast can make content difficult or impossible for users with visual impairments to read. Furthermore, color should not be used as the sole means of conveying information; additional cues such as text labels or icons should be provided to ensure accessibility for colorblind users. When using this color for interactive elements like buttons or links, it's crucial to test the color contrast for all states (hover, focus, active) to maintain usability.
Shades
Digital Color Formats
Alternative colors
- #1e0ba8
A slightly lighter shade of blue that offers better contrast with dark text.
- #080163
A deeper, more muted blue that can be used as a less intense alternative for backgrounds.
- #550080
A vibrant purple alternative that maintains a similar visual impact with potentially better contrast depending on the surrounding colors.
Applications
Web Design
In web design, #0D0197 can be used as a striking background color for headers or call-to-action buttons. Its depth evokes feelings of trust and authority, making it suitable for financial or corporate websites. However, careful consideration must be given to text contrast. White or light yellow text often works best. This color can also be used to create visually appealing gradients, especially when paired with lighter shades of blue or purple, adding depth and sophistication to the user interface.
Fashion Design
In fashion, #0D0197 can be incorporated into elegant evening wear or as an accent color in accessories. Its rich hue adds a touch of luxury and sophistication, making it suitable for formal occasions. It can also be used in athletic wear, providing a sense of power and confidence. When combined with lighter colors, such as white or silver, it creates a visually stunning contrast, enhancing the overall aesthetic appeal of the garment.
Interior Design
In interior design, #0D0197 can be used as an accent wall color in a living room or bedroom. Its deep hue creates a calming and sophisticated atmosphere, making it ideal for spaces designed for relaxation. It can also be used in smaller doses, such as in decorative pillows or artwork, to add a pop of color to a neutral space. When paired with complementary colors, such as gold or yellow, it creates a visually striking contrast, enhancing the overall aesthetic appeal of the room.