Fun Blue
General Information
The hexadecimal color #0c61a8, also known as Fun Blue, is a deep shade of blue that evokes feelings of trust, stability, and professionalism. In the RGB color model, it is composed of 4.71% red, 38.04% green, and 65.88% blue. Its CMYK values are 93.06% cyan, 41.06% magenta, 0% yellow, and 34.12% black. This color is often associated with corporate environments, technology, and knowledge due to its calming and authoritative presence. It is a versatile color that can be used in various design applications, from web interfaces to branding materials. Blue is often preferred in the design for its psychological effects that include calmness and professionalism. It is a popular choice across various industries.
The hex color #0c61a8, a shade of blue, presents several accessibility considerations for web development. Its contrast ratio against white (#ffffff) is approximately 4.4:1, which meets the minimum WCAG AA standard for normal text. However, it falls short for WCAG AAA compliance, especially for larger text. When used for interactive elements like buttons or links, sufficient contrast is crucial to ensure users can easily identify and interact with them. Providing a darker background, such as #003366, can significantly improve contrast. Additionally, avoid relying solely on color to convey information; use text labels or icons to reinforce the meaning for users with visual impairments. Also, consider users with cognitive disabilities who might benefit from simpler color schemes. Use color palettes carefully and provide alternative high contrast themes.
Shades
Digital Color Formats
Alternative colors
- #3498db
A lighter shade of blue that provides a softer, more approachable feel while maintaining good readability.
- #08457e
A darker, more intense blue that provides higher contrast and a sense of seriousness.
- #77b5fe
A muted blue that combines well with a variety of colors and provides a calm and relaxed aesthetic.
Applications
User Interface Design
In user interface design, #0c61a8 can be effectively employed for primary buttons, navigation bars, and active states, offering a visually appealing and intuitive user experience. Its calming blue tone ensures it does not overwhelm the interface, while still drawing attention to important interactive elements. The color should be carefully used, however, on the background of text with the appropriate foreground color choice to ensure that the text remains readable and understandable to the average user. It can be paired with neutral tones like light grays or whites to achieve a professional and modern look. Its versatility extends to data visualization, where it can represent various categories or data points clearly and concisely.
Fashion
In fashion, #0c61a8 can be used for elegant dresses, stylish accessories, or as an accent color in patterns. Its sophisticated hue adds a touch of class and can be paired with neutral colors like beige, gray, or white for a timeless look. Blue in the fashion industry often conveys trust and professionalism, so incorporating this shade into professional attire is a great way to convey that message. Additionally, its calming nature makes it a popular choice for casual wear and beach attire.
Branding
When it comes to branding, the hex color #0c61a8 can be used to represent trust, reliability, and security. It is perfect for tech companies, financial institutions, and healthcare providers. It creates a professional and calm feeling that could be beneficial to create loyal customers that trust the company more. Combining this color with a logo and a set of custom typography can help create a memorable brand identity.