Science Blue
General Information
The hex color #0C46DA, often referred to as Science Blue, is a captivating shade of blue that sits distinctly within the blue color spectrum. Its hexadecimal representation, #0C46DA, indicates its composition in terms of red, green, and blue color components. In the RGB color model, it consists of 4.71% red, 27.45% green, and 85.49% blue. Science Blue is perceived as a cool and vibrant color, often associated with technology, innovation, and trustworthiness. Its intense hue makes it suitable for applications where visual impact is desired, such as in digital interfaces, branding materials, and graphic design. The color evokes feelings of confidence and security, frequently used in logos and websites for companies in scientific or technological industries. The name 'Science Blue' itself suggests a connection to the scientific field, giving it a serious and knowledgeable aura.
The hex color #0C46DA, also known as Science Blue, presents specific accessibility considerations for web developers. Its high saturation and relatively dark value necessitate careful pairing with text and background colors to ensure sufficient contrast. According to WCAG guidelines, a contrast ratio of at least 4.5:1 is recommended for standard text and 3:1 for large text (14pt bold or 18pt regular). When using #0C46DA as a background, consider using light text colors such as white (#FFFFFF) or very light grays to achieve adequate contrast. Avoid pairing it with mid-tone grays or other blues, as this can result in insufficient contrast and readability issues. Furthermore, providing alternative text descriptions for any visual elements that use #0C46DA is crucial for users with visual impairments who rely on screen readers. Thoroughly test color combinations with accessibility tools to confirm compliance with accessibility standards and ensure an inclusive user experience.
Shades
Digital Color Formats
Alternative colors
Applications
Call-to-Action Buttons
In web design, Science Blue (#0C46DA) can be effectively used for call-to-action buttons to draw user attention and encourage interaction. Its vibrant hue makes it stand out against neutral backgrounds, prompting users to click or take a specific action. For instance, it can be utilized for 'Sign Up,' 'Learn More,' or 'Buy Now' buttons. Additionally, Science Blue is suitable for highlighting important links or navigation elements, guiding users through the website's structure. However, it's crucial to use it sparingly to avoid overwhelming the user interface and maintain a balanced visual hierarchy. Considering its digital prominence, employing it on websites focused on technology, science, or education can subtly reinforce the context to the viewer.
Branding and Marketing
In the realm of branding and marketing, Science Blue (#0C46DA) can be strategically employed to convey a sense of innovation, trustworthiness, and forward-thinking. Its association with science and technology makes it suitable for companies in these sectors, creating an image of expertise and reliability. For example, tech startups could use it in their logo, website, and marketing materials to project a modern and cutting-edge image. Moreover, its calming yet engaging nature can resonate well with audiences seeking reliable information or solutions. Thus, it can be used in banners or infographics, specifically to engage users.
User Interface
In interface design, Science Blue (#0C46DA) can be used for elements where you want the user to focus on in an application. It is a very vibrant color, so use it sparringly to drive a user's focus on specific parts of the UI. One application is to use it in loading bars, indicating a process is still going on. Another application is to highlight buttons which drive the user forward. This will guide the user through the application.