Diesel
General Information about #0C0305
The hex color code #0C0305 represents a very dark shade of red. In the RGB color model, it is composed of 4.71% red, 1.18% green, and 1.96% blue. The color is often associated with the brand 'Diesel', reflecting a sense of industrial strength, ruggedness, and a slightly rebellious aesthetic. Given its extremely low saturation and brightness, #0C0305 closely resembles black, and is best used when a subtle hint of red is desired without overwhelming the overall darkness. It is not a color that readily draws attention, but it can add a layer of sophistication and depth when applied thoughtfully. Its primary use lies in situations where a very understated and nearly black tone is required.
The color #0C0305, often referred to as Diesel, presents significant accessibility challenges due to its extremely dark nature. Its low luminance results in very poor contrast against almost any background color, especially white. According to WCAG guidelines, sufficient contrast is essential for readability and usability, particularly for users with visual impairments. Text or interactive elements using #0C0305 on a white background would fail most accessibility tests, potentially excluding a significant portion of users. To improve accessibility, it is strongly recommended to use a much lighter color for text or interactive elements. Pairing it with very light colors for backgrounds, or using a color contrast checker to find accessible combinations, is crucial to ensure content is accessible to everyone. Furthermore, avoid using it to convey important information without proper contrast, as this can lead to user frustration and exclusion.
Shades
Digital Color Formats
Alternative colors
- #1a0a0d
A slightly lighter shade that provides better contrast while maintaining a similar dark aesthetic.
- #333333
A neutral gray that offers improved readability compared to pure black, serving as a safer alternative for text.
- #301a0f
A dark brown that maintains warmth, and provides more contrast against lighter backgrounds, making it suitable for backgrounds or decorative elements.
Applications
Web Design, Fashion, Interior
In web design, Diesel (#0C0305) can be used sparingly as a background color for specific sections to create a sense of depth and sophistication. Due to its darkness, it's not suitable for large areas of text but may work well for highlighting a company's logo or a brief introductory section. For fashion, #0C0305 embodies a sense of mystery and industrial edge, aligning with the Diesel brand's identity. It can be incorporated into clothing designs as a primary color for outerwear or as an accent color for accessories like belts and shoes. Interior design can use this color for furniture. Use it sparingly as a paint color because of the very dark tone.
Beauty & Branding
In the beauty industry, #0C0305 can be used for dark, edgy makeup looks, such as smoky eyes or dramatic lip colors. It conveys sophistication and can be incorporated into product packaging to create a high-end feel. As the primary color, this color is often used in the branding of the 'Diesel' product line. It is suitable for decorative packaging and to signal the robust quality of the products. It can be used for branding elements such as logos and website elements to reinforce this association. Use it on the background of your website to convey the associations.
Game Development
In game development, #0C0305 can be used to create dark and gritty environments, such as post-apocalyptic wastelands or cyberpunk cityscapes. It can be used for character designs, especially for villains or characters with a dark past. Furthermore it can be used to create shadows, as highlight for light effects or just to design the background of the game. Because it is so dark, it can also be used in space games to design the dark atmosphere of the universum.