Lochmara
General Information about #0B73CB
The hexadecimal color #0B73CB, also known as Lochmara, is a vibrant and slightly desaturated blue. It resides in the blue color family and evokes feelings of trustworthiness, calmness, and stability. In the RGB color model, #0B73CB is composed of 4.31% red, 45.1% green, and 79.61% blue. Its CMYK values are 0.93, 0.46, 0.00, and 0.20. The color is often used in branding and marketing to convey reliability and professionalism. Its slightly muted tone makes it versatile for a variety of applications, from web design to interior decoration. Understanding the color's composition and psychological associations can help designers effectively use it to achieve their desired aesthetic and communicative goals. It is named after Lochmara Bay in New Zealand.
The color #0B73CB, also known as Lochmara, presents some accessibility considerations for web developers. When used as a background color, it's crucial to ensure sufficient contrast with the text color to meet WCAG (Web Content Accessibility Guidelines) standards. A contrast ratio of at least 4.5:1 is recommended for normal text and 3:1 for large text. Using a light text color like white or a very pale yellow can improve readability. Also, when using this color for interactive elements like buttons or links, consider providing additional visual cues, such as changes in background color or the addition of an underline, on hover or focus. This aids users with visual impairments or those who rely on keyboard navigation. Furthermore, avoid using color as the sole means of conveying information; supplement it with text labels or icons to ensure accessibility for colorblind users.
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Applications
Web Design
In web design, #0B73CB can serve as a primary color for buttons and calls to action. Its vibrant yet professional tone makes it suitable for attracting user attention without being overly aggressive. When using it for backgrounds, ensure adequate contrast with text and other elements. Consider using it sparingly to highlight key sections or features of a website, creating a visually appealing and user-friendly experience. The color can be used to create a sense of trust and security, making it suitable for financial or informational websites.
Interior Design
In interior design, #0B73CB can add a pop of color to a room. It works well as an accent wall, particularly in spaces designed for relaxation or creativity. Consider using it in combination with neutral tones like gray or white to create a balanced and harmonious environment. It can also be incorporated through furniture, such as sofas or chairs, or through decorative elements like cushions and artwork, bringing a sense of depth and sophistication to the space. Its calming hue can be particularly effective in bedrooms or home offices.
Fashion
In fashion, #0B73CB can be a versatile color choice for both casual and formal wear. It can be used in dresses, shirts, or accessories to add a touch of sophistication and style. The color pairs well with neutral colors such as white, black, and grey, as well as with complementary colors like orange and yellow. It can also be used in sportswear to add a touch of energy and vibrancy. Using different shades of blue can create interesting contrasts and textures.