Tory Blue
General Information about Tory Blue
The hex color #0B54A8, also known as Tory Blue, is a deep, saturated shade of blue often associated with trust, stability, and authority. In the RGB color model, it consists of 4.31% red, 32.94% green, and 65.88% blue. This particular shade of blue is frequently used in corporate branding, web design, and various other applications where conveying reliability is essential. Its intensity can evoke a sense of confidence and professionalism, making it a popular choice for businesses in the financial or technology sectors. When combined with lighter colors, it provides a striking contrast that draws attention, while pairing it with darker hues can create a more subdued and sophisticated aesthetic. The color's versatility allows it to be implemented effectively across different media, from digital platforms to print materials.
The hex color #0B54A8, also known as Tory Blue, presents some accessibility challenges, particularly concerning color contrast. When used as a background color, it requires very light text to ensure sufficient contrast for readability, meeting WCAG (Web Content Accessibility Guidelines) standards. A contrast ratio of at least 4.5:1 is recommended for normal text and 3:1 for large text. This color might not be suitable for text elements if paired with moderately dark shades, as it could cause visual strain. In user interface design, it’s advisable to use #0B54A8 sparingly for critical interactive elements unless accompanied by clear visual cues and sufficient contrast. Consider providing alternative color schemes to accommodate users with visual impairments or color vision deficiencies. Tools like contrast checkers can assist in verifying compliance with accessibility standards.
Shades
Digital Color Formats
Alternative colors
Applications
Financial Website Design
Tory Blue is excellent for creating a sense of trust and stability in financial websites. Its depth suggests reliability, encouraging users to feel secure when managing their finances online. Used sparingly, it can highlight important calls to action or key informational sections, enhancing the user experience without overwhelming the design.
Interior Design Accent
In interior design, Tory Blue can serve as an accent color in a living room or bedroom. It pairs well with neutral tones like gray or beige, bringing a pop of color that is both sophisticated and calming. Consider using it for throw pillows, curtains, or a statement wall to create a focal point in the space, invoking a sense of tranquility and style.
Tech Company Branding
This color works wonderfully in branding materials for technology companies. Its association with innovation and intelligence makes it a good choice for logos, website designs, and marketing collateral. It communicates a message of competence and forward-thinking, which can attract clients and investors. Using it alongside a complementary bright color creates a modern and engaging visual identity.