Cobalt
General Information about Cobalt
Cobalt, represented by the hexadecimal color code #0B3EA9, is a deep shade of blue known for its association with trust, stability, and intelligence. It belongs to the blue color family and is often used to evoke feelings of calmness, serenity, and confidence. In color psychology, blue is associated with reliability, communication, and introspection. Cobalt is a popular choice in branding and design for companies that want to convey trustworthiness and professionalism. The color's name is derived from the German word 'kobold', meaning goblin, as miners originally associated the element cobalt with troublesome ore.
The hex color #0b3ea9, also known as Cobalt, presents some accessibility challenges, particularly for users with visual impairments. Its relatively low luminance of 1.82 means that it may not provide sufficient contrast when used as text against a white background. According to WCAG guidelines, the contrast ratio between text and background should be at least 4.5:1 for normal text and 3:1 for large text. Cobalt falls short of these recommendations, potentially making it difficult for users with low vision or color blindness to read content displayed in this color. To improve accessibility, consider pairing Cobalt with lighter colors that offer a higher contrast ratio, such as white (#ffffff), light yellow (#ffffcc), or light gray (#cccccc). Additionally, providing alternative text descriptions for images and using semantic HTML can further enhance the accessibility of web content using this color.
Shades
Digital Color Formats
Alternative colors
Applications
Financial Institutions Branding
Cobalt, with its rich and deep blue tone, is a color of trust and confidence, making it ideal for financial institutions' websites and branding. Its sophisticated appearance can convey a sense of stability and security, which is crucial for attracting and retaining customers in the financial sector. Using it for key elements like headings, buttons, and data visualizations can enhance user experience and reinforce the brand's reliability. However, due to its lower accessibility score, it should be used with white or yellow font to provide sufficient contrast.
Interiour Design Accent
In the realm of interiour design, Cobalt brings a touch of elegance and sophistication to any space. It can be used as an accent color to create a focal point, such as a statement wall or decorative accessories. When paired with neutral tones like white, gray, or beige, Cobalt adds depth and visual interest without overwhelming the room. The dark blue evokes feelings of serenity and peace, making it perfect for bedrooms, living rooms, or home offices, promoting calmness and creativity.
Fashion Design
In fashion, Cobalt can be used to create sophisticated and stylish looks. Whether it's a bold statement piece or subtle details, the color adds a touch of class to any outfit. It can be combined with neutral colors to create a classic and timeless look, or paired with brighter hues for a more daring and modern ensemble. Cobalt accessories, such as handbags, scarves, or jewelry, can elevate a simple outfit and add a pop of color.