International Klein Blue
General Information about International Klein Blue
International Klein Blue, with the hex code #0B3AA9, is a deep and captivating shade of blue. It is named after the French artist Yves Klein, who popularized the color in his artwork. This particular shade of blue is known for its intense saturation and ultramarine qualities. It is often associated with depth, stability, and confidence. In color psychology, blue is thought to evoke feelings of calmness and serenity, but this particular shade has more of a vibrant and energetic feel. Its unique characteristics make it suitable for various applications from art to design, where it can add a touch of sophistication and boldness. The RGB values are R:11, G:58, B:169.
The color #0B3AA9, also known as International Klein Blue, presents some accessibility challenges. Its dark hue means it generally requires light-colored text for sufficient contrast. According to WCAG guidelines, a contrast ratio of at least 4.5:1 is recommended for standard text and 3:1 for large text. Using a very light color such as white or a light yellow will help to meet this ratio. It is important to test the color combination with accessibility evaluation tools to ensure readability for users with visual impairments. Also, avoid using this color as the sole indicator of important information such as links or error messages without additional cues, because colorblind users may not be able to distinguish it easily from other colors. Always consider users with different types of color blindness and low vision by providing sufficient contrast and alternative cues, for instance, using labels or icons.
Shades
Digital Color Formats
Alternative colors
Applications
Web Design
In web design, International Klein Blue can be used as a primary color for headings and call-to-action buttons to draw attention. When combined with white or light grey elements, it creates a professional and trustworthy atmosphere. Ensure the contrast is sufficient for accessibility. Using it as background color will create an elegant look, and pairing it with complementary colors like yellow or orange in a limited fashion ensures that the user's focus can be guided. This makes it suitable for sites aiming for a bold and sophisticated image.
Interior Design
In interior design, International Klein Blue can serve as an accent color on walls or furniture. It creates a vibrant focal point and contrasts nicely with neutral colors like white or grey. It works well in modern and minimalist spaces, especially when balanced with warmer tones. This color can be effectively used in artwork, rugs, or decorative elements to add a touch of sophistication.
Branding
International Klein Blue is ideal for creating eye-catching branding materials. Its bold and distinctive nature makes logos and packaging stand out. Use it strategically in combination with simple typography and minimalist designs to convey a sense of creativity and innovation. Ensure the color is consistent across all platforms to reinforce brand recognition. This includes using it in business cards, letterheads, and social media graphics to establish a strong visual identity.