Astronaut Blue
General Information about #0B3860
The hex color #0B3860, also referred to as Astronaut Blue, is a dark shade of blue that evokes feelings of depth, stability, and sophistication. In the RGB color model, it consists of 4.31% red, 21.96% green, and 37.65% blue. It is commonly associated with professionalism, trust, and knowledge. This color is often used in corporate branding, website design, and other applications where a sense of reliability and authority is desired. The name 'Astronaut Blue' suggests a connection to space exploration and the vastness of the universe, further contributing to its perception of depth and mystery. It’s a versatile color that can be used to create a serious, calm, and confident atmosphere. Understanding its characteristics and psychological effects is important for its effective implementation in design projects.
The hex color #0b3860, also known as Astronaut Blue, presents specific accessibility considerations for web development. Its dark hue requires careful attention to color contrast to ensure readability for all users, including those with visual impairments. According to WCAG guidelines, a contrast ratio of at least 4.5:1 is recommended for standard text and 3:1 for large text against background colors. Therefore, when using #0b3860 as a background, it's crucial to pair it with light-colored text like white or a very pale yellow to meet these contrast requirements. Tools like the WebAIM contrast checker can be used to verify compliance. Using a color with poor contrast can make text difficult or impossible to read for some users. Additionally, avoid using color as the sole means of conveying important information. Use text labels, icons, or other visual cues to ensure information is accessible to everyone.
Shades
Digital Color Formats
Alternative colors
Applications
Website Headers and Navigation Bars
Astronaut Blue, #0b3860, is exceptionally suitable for website headers and navigation bars, establishing a sophisticated and trustworthy brand image. The deep blue shade effectively conveys professionalism and stability, making it ideal for corporate websites, financial institutions, or educational platforms. When incorporating this color, prioritize clear contrast with text and interactive elements to ensure optimal readability and user experience. Consider pairing it with lighter accent colors to create a visually appealing and balanced design that reinforces the site's credibility and guides users seamlessly through the content. The color evokes feelings of safety and dependability, making it a solid choice for any organization trying to build trust.
Data Visualization
The color #0b3860, Astronaut Blue, can be utilized in data visualization, particularly in charts and graphs, to represent critical data sets. Its dark shade ensures clear distinction between different data points, enhancing readability and comprehension. When applying this color in data visualization, ensure sufficient contrast with other colors used in the chart, particularly for labels and axes. Use it sparingly to highlight important information, preventing visual overload and preserving data clarity. This color works exceptionally well in combination with lighter shades to create visual hierarchies and draw attention to significant trends or patterns within the data, ultimately improving the user's ability to interpret and analyze the information effectively and efficiently.
Branding and Logo Design
Astronaut Blue is appropriate for branding and logo design, especially for companies aiming to project stability, reliability, and trustworthiness. Its deep, calming shade effectively communicates professionalism, making it suitable for sectors such as finance, technology, and healthcare. When using #0b3860 in branding, pair it with complementary colors and simple, modern fonts to create a cohesive and memorable brand identity. The color can be used in various branding materials, from business cards to website design, ensuring brand consistency and recognizability. Ensure the logo remains readable and effective across different platforms and screen sizes. The color creates a calming effect that encourages confidence in the brand.