Tarawera
General Information about #0b3352
The hex color #0b3352, also known as Tarawera, is a dark shade of blue with a subtle depth, evoking a sense of calmness and sophistication. It belongs to the blue color family, specifically a deep, muted variant. In the RGB color model, #0b3352 consists of 4.31% red, 20% green, and 32.16% blue. Its CMYK values are 66.67% cyan, 37.65% magenta, 0% yellow, and 67.84% black. This color is often associated with professionalism, trust, and stability, making it a popular choice for various applications in design and branding. The name "Tarawera" is derived from a location, hinting at the color's natural and earthy qualities, further enhancing its appeal.
The hex color #0b3352, also known as Tarawera, presents some accessibility considerations for web developers. Its dark hue results in a low contrast ratio when paired with similarly dark colors, potentially making text and interactive elements difficult to read for users with visual impairments. To ensure accessibility, it's crucial to use #0b3352 with light-colored text or interface elements, such as whites, light grays, or pale yellows. Adhering to WCAG (Web Content Accessibility Guidelines) contrast ratio requirements is essential. A contrast ratio of at least 4.5:1 for normal text and 3:1 for large text is recommended to meet AA compliance. Developers should also test the color combination with accessibility evaluation tools to confirm readability for all users, including those with low vision or color blindness. Providing alternative color schemes further enhances accessibility by giving users the option to customize the display according to their preferences.
Shades
Digital Color Formats
Alternative colors
- #1c4567
A slightly lighter shade of blue that offers better contrast while maintaining a similar aesthetic.
- #333333
A dark gray that can be used as a neutral alternative, providing better readability in many contexts.
- #1e3a8a
Another dark blue, which is slightly brighter and can provide more contrast than Tarawera
Applications
Web Design
In web design, #0b3352 can be effectively utilized for website headers and footers, providing a sophisticated and professional look. It's also suitable for navigation menus and call-to-action buttons when paired with contrasting text, ensuring clear visibility and user engagement. Furthermore, this color can serve as a background for data visualizations and infographics, adding depth and visual appeal to complex information. Its calming nature makes it a good choice for websites in finance, technology, or corporate sectors, providing a sense of trust and stability.
Interior Design and Fashion
In interior design, #0b3352 can be used to create a relaxing and sophisticated atmosphere. It works well as an accent color for walls, furniture, or decorative pieces. Consider pairing it with warm neutrals or metallic accents to balance the cool tones. In fashion, #0b3352 can be used for elegant evening wear or professional attire. It pairs well with silver or gold accessories and can be complemented with lighter shades of blue or gray for a coordinated look. This color exudes a sense of confidence and refinement, making it suitable for a variety of styles and occasions.
Branding
#0b3352 lends itself well to branding applications, especially in sectors where trust and reliability are paramount. It is a great fit for creating logos, business cards, and marketing materials that convey professionalism. Also consider using it for the design of mobile applications, where it can serve as a primary or secondary color to create an engaging experience. It is recommended to use lighter tones to ensure an appropriate level of contrast.