Blue Whale
General Information
The hex color #0B3152, also known as Blue Whale, is a dark, muted shade of blue. It belongs to the cool color family, evoking feelings of calmness, stability, and trustworthiness. In the RGB color model, it consists of 4.31% red, 19.22% green, and 32.16% blue. This color is often associated with professionalism and sophistication, making it a popular choice for corporate branding and designs that aim to convey reliability. Its low saturation gives it a subtle, understated appearance, suitable for backgrounds or elements where a strong visual impact is not desired. The color can also be seen as conservative and traditional, which is why it is often used by companies that want to convey a sense of stability and longevity. Understanding the psychological effects of colors is important when selecting colors for design projects.
The hex color #0B3152, also known as Blue Whale, presents some accessibility challenges due to its dark nature. When used as a background color, it necessitates very light text (white or near-white) to ensure sufficient contrast for readability. According to WCAG guidelines, a contrast ratio of at least 4.5:1 is recommended for standard text and 3:1 for large text. It is crucial to test the color combination with accessibility tools to verify compliance. This color might not be suitable for lengthy text passages but can be effective for headings, icons, or decorative elements where legibility is less critical. Designers should also consider users with visual impairments who may require even higher contrast ratios or the ability to customize colors. Providing alternative color schemes can significantly improve the user experience for all visitors.
Shades
Digital Color Formats
Alternative colors
- #1E40AF
A slightly lighter blue can provide a better contrast ratio when paired with darker text, improving readability without sacrificing the cool, calming effect of blue.
- #4A6572
A muted gray-blue offers a sophisticated alternative that's easier on the eyes for extended reading and provides a neutral backdrop for other design elements.
- #008080
A dark teal offers a bit more vibrancy while maintaining the depth suitable for backgrounds and supporting visual elements.
Applications
Website Headers and Footers
In web design, #0B3152 can be used as a background color for website headers or footers to create a sense of depth and sophistication. It pairs well with light-colored text and minimalist design elements, providing a professional and trustworthy aesthetic. This color is especially effective for websites in the finance, technology, or corporate sectors, where conveying stability and expertise is essential. By employing subtle animations or gradients with this color, designers can enhance the visual appeal without compromising the overall user experience. Ensure sufficient contrast for accessibility.
Accent Wall Color
In interior design, #0B3152 can be used as an accent wall color in living rooms or bedrooms to create a calming and relaxing atmosphere. It can be paired with lighter neutral colors like gray or beige to balance the dark hue. The color can also be incorporated through furniture, textiles, or decorative accessories to add depth and visual interest to the space. When using this color, consider the lighting of the room to ensure it doesn't make the space feel too dark or closed in.
Fashion Garments
In fashion, #0B3152 can be used in garments to create a sophisticated and elegant look, often seen in evening wear or professional attire. It serves as an alternative to black for those who prefer a softer yet still impactful color. Its deep hue allows it to pair well with metallic accents or brighter, contrasting colors to make a bold statement. Accessories in lighter shades can be used to balance the dark color of the garment.