Firefly
General Information about #0B302B
The hexadecimal color code #0B302B, also known as Firefly, is a dark shade of green. In the RGB color model, it consists of 4.31% red, 18.82% green, and 16.86% blue. Represented in the CMYK color model, it comprises 77.03% cyan, 0% magenta, 10.3% yellow, and 81.18% black. This color typically evokes feelings of nature, growth, and tranquility due to its similarity to foliage and natural landscapes. Darker shades of green, like Firefly, often symbolize wealth, ambition, and sophistication. It is a versatile color that can be used in different design contexts to create a sense of calm or luxury.
The color #0B302B, also known as Firefly, presents some accessibility challenges, especially when used for text or interactive elements. Its low luminance value of approximately 3% means it has very poor contrast against a standard white background. According to WCAG guidelines, sufficient contrast is crucial for users with visual impairments to perceive content effectively. To ensure accessibility, it's imperative to pair this dark green hue with a much lighter color for text or interactive elements. A contrast ratio of at least 4.5:1 is recommended for normal text and 3:1 for large text. Using contrast checking tools can help determine if the combination meets accessibility standards. Furthermore, providing alternative ways to convey information, such as icons or descriptive text, can enhance usability for all users.
Shades
Digital Color Formats
Alternative colors
Applications
Website Backgrounds for Environmental Organizations
Firefly (#0B302B) can evoke a sense of nature, tranquility, and sophistication in web design. It can be effectively used for website backgrounds, especially in sectors related to environmental conservation, organic products, or financial services, where conveying stability and growth are key. When used sparingly for text or smaller UI elements, ensure sufficient contrast with the background to maintain readability. This color's depth also makes it suitable for highlighting specific areas or creating visual layers that guide the user's eye, enhancing the overall user experience by creating a sense of trust and competence.
Accent Wall in Interior Design
In interior design, #0B302B can be used to create a calming and sophisticated atmosphere. Consider using it as an accent wall color in a living room or bedroom, paired with lighter neutrals or natural wood tones. It also works well for upholstery or decorative accessories, such as throw pillows or curtains. The color brings the serene feel of a forest or garden into interior space, contributing a touch of natural elegance and promotes a sense of well-being. Pairing it with brass or gold accents can elevate the space, adding a touch of luxury.
Branding for Sustainable Products
This color is excellent for branding related to nature, sustainability, or luxury goods with an earthy feel. Use it for logos, packaging, and marketing materials to convey a sense of environmental responsibility and exclusivity. The color is subtle enough to represent high-end products, such as cosmetics with natural ingredients or eco-friendly technologies. Enhance the design with complementary colors like gold or cream to emphasize luxury or sustainability. A brand identity that is cohesive will increase customer trust.